There is a difference between referencing and positioning:
There are two kinds of referencing: natural referencing and paid positioning.
Natural referencing is the use of techniques to be referenced and well positioned in searches, whereas paid referencing or buying keywords is a question of budget to be well placed in search engine results, for instance with Google Adwords, which is the most popular search-engine keyword purchasing system.
Google has always aimed to be the search engine that best meets Internet users' expectations when searching.
PrestaShop has two tools to make it easier for you to put 100% SEO product pages on line:
Two more tools to help you improve your positioning:Discover all modules for SEO on Addons Marketplace
Keywords are defined according to your business sector and products.
Quality content for Google is based on the relevance of the content displayed on your pages:
To choose your keywords, put yourself in the consumer's shoes: What will they first of all search for to find this product? Which keywords will they enter in Google? Always make sure you can answer the questions of your potential customers, and even anticipate them.
Keywords are essential, but Google today goes even further, and looks for enhanced content.
This can for instance be obtained with videos, which have a higher click right (CTR) than text content. Remember to download the YouTube module developed by PrestaShop, a fast and easy way to add videos to your product specifications.
All of these "good" points can improve your chances to be better positioned on a keyword compared to your competitor who did not do the same.
For physical stores, Google My Business is an excellent idea.
The aim is to increase the visibility of companies that receive customers on their premises. A big challenge for e-sellers.
Google My Business results will have a prominent place on the search result page, with organic links lower down on the page.
The results will depend on the actual place where the search is done, meaning that Google adapts the results according to geographic position.
Google has been announcing since September 2016 that all websites that are not HTTP-secure will have to do something about it, since browsers, in particular Chrome and Firefox, will display a warning in the line of: "This website is not secure" together with a red warning triangle.
The warning in itself will not impact the SEO, it will just be a warning. However, people who are not in the business and who therefore do not know exactly what it means, might panic when they see it and avoid your website in order not to take unnecessary risks.
In 2017, having a Responsive Design site (that adjusts to tablets and cell phones) is no longer enough. Google wants websites that are really designed for mobile use – with content dedicated to mobiles and segmented for the browser tool. So in addition to your "old-style" responsiveness, you will have to think "mobile", and not just in appearance!
Google's Answer Box is a direct answer that is visible on the Google search result page in answer to a question asked by the Internet user. A small box at the top of the Google page, displayed in position 0, generally answering a question like "why", "how" or "what is...", which is 30% of the searches that pertain to Google's Answer Box, according to OnCrawl.
Featured Snippets that show up in the Google Answer Box are optimized extracts from a web page that Google puts in its special answer box to give Internet users an extract from an external website that best matches their question.
Featured Snippets format: