Be inspired by the best practices in e-commerce!
See the tips used by e-retailers throughout the world to optimize their traffic, conversions, and their customers' average carts and to build loyalty easily.
To help you adapt these best practices to your store, we've concocted a selection of modules for each tip.
See your sales take off!
How to increase your traffic by 25% with search engine optimization
Grain de café, France's largest website that sells rare and vintage world coffees was looking to get the word out about its products and encourage sales.
Their actions were based on 3 pillars:
The result: 25% increase in traffic, 10% more revenue from price comparison websites and 6% growth in their conversion rate!
Now it's your turn, get started on the right moves to increase your website's traffic and sales.
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Increase your click-through rate by 30% using Google Shopping
Made in Design, a furniture and interior design store, wanted to increase its product visibility using the Google Shopping price comparison engine, to get more high-quality traffic.
Made in Design's strategy: listing their products on the Google Shopping price comparison engine, optimizing product flow by enriching product titles, using customizable fields, and improving segmentation.
The result: In just one month, the site saw remarkable performance improvements: a 300% increase in page views, a 30% increase in click-through rate, and an incredible 300% improvement in the conversion rate.
Now it's your turn to boost your traffic using price comparison engines and Google Shopping!
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How to Increase Your Revenue by 250% in Just 2 Weeks
Aponeo, a German store, specializes in pharmaceutical products. They wanted to increase brand recognition and attract new customers in order to increase sales.
Their solution: offering their products on the eBay and Amazon marketplaces in order to take advantage of their 8 to 14 million monthly visitors.
The result: in just 2 weeks, their store had a 250% increase in revenue.
Looking for visibility? Don't wait another minute: synchronize your catalog with marketplaces!
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Customer account: boost your conversion rate by 36%
Ticketprinting.com, a site that lets users create tickets for events, found that the need to fill out a registration form to create a customer account led to a high cart abandonment rate.
Why? Well, 40% of online users actually prefer creating an account through a social network to creating a new account. So, Ticketprinting decided to let users sign up via Facebook, Google+ and Yahoo.
The result : A significant reduction in order abandonment, a 36% increase in the conversion rate for users connected via these networks, and a rise in customer loyalty.
Usability is the key to profitability: make it easier for your customers to register with your store.
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Product page: how to increase your revenue by 176%
Like many e-sellers, Cousette, an online fabric store, was confronted with the fact that a majority of their customers wanted to see, touch, and try the product before buying.
Their solution? Offer the best product preview possible to reassure customers and increase sales.
Here are the optimizations that Cousette made to their product pages:
and all of it on an entirely responsive website to win over mobile visitors.
... Now it's your turn!
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How to increase your conversions by 44%
daFlores, a Columbian flower delivery website for thirty countries, faces a high rate of cart abandonment. To take care of this problem, they have begun to analyze purchasing habits based on customer surveys, feedback and Google Analytics data.
Their strategy to confirm sales is to:
Discover fast and easy tips to ensure a strong conversion rate increase!
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The super-simple tip to increase your conversions by 20%
Candy, the American candy store, found this fast and easy-to-implement tip to quickly increase its conversions: put in place information signals about payment security.
To optimize visibility for all customers, the label is placed in different locations on the site:
All reassuring elements are important to your site and should be emphasized. In addition to payment labels, also think about displaying the delivery methods and services you offer.
See our low-priced modules to maximize profitability!
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Boost your conversion rate by personalizing your promotions
Building customer loyalty costs 5 times less at Howards Storage World (a home furnishings store) than acquiring a new customer.
For their new promotion, they chose segmentation by loyalty, customized promotions to incentivize different customer profiles, and personalized communication. They emailed 1,500 coupons that were tailored to each customer's profile to trigger purchasing and increase average cart size.
The result: A 14% increase in converted coupons, a 37% increase in average cart size and €250,000 in additional sales. Sounds good, doesn't it?
Now it's your turn: create the offers that your customers want, build their loyalty, and watch your average cart size skyrocket!
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How to increase your average cart size by 27% with suggestions
Furniture supplier Oka has a large number of references and wants to show more products to each visitor to increase sales and average cart size.
Their solution: show product recommendations in different places:
The PrestaShop Addons Awards was the occasion for us to select the best modules for you to increase your average cart size, take advantage of it!
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Average cart value: 3 secrets for 16% more
OrganicSurge.com, a British beauty products store, shares three secrets they used to increase their average cart size:
The results for their eCommerce site: a 16% increase in average cart values and a 116% increase in products viewed. Now it's your turn! Get ready for 2016 by and increasing your average cart size!
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