INTRODUCING GOOGLE REMARKETING AND DYNAMIC REMARKETING
Brought to you by BusinessTech, makers of the "Google Merchant Center (Google Shopping)" module (available separately on https://addons.prestashop.com/en/price-comparison/1768-google-merchant-center-google-shopping.html), "Google Dynamic Remarketing" allows you to implement one of Google's most powerful and sophisticated advertising tools: Remarketing and Dynamic Remarketing AdWords campaigns.
Visitors who have previously visited your shop and viewed some products will later be automatically presented with banner ads on Google's content network (millions of websites including YouTube, forums, blogs, news websites etc...). You can target specific ads to people of have viewed specific products or pages on your site.
Better yet: by using this module in conjunction with our Google Merchant Center module and activating Dynamic Remarketing, you can have Google automatically create really slick ads for you that will automatically include your products with their photo, name and price. So someone who visited a product page on your website for, say, an iPad Air, can be presented with a dynamic ad displaying exactly this product. It doesn't get any better than this! Tools previously accessible only to very large merchants via specialized services such as Criteo are now accessible to all merchants, thanks to Google.
You can view a full video presentation by Google here: https://www.youtube.com/watch?v=zE34L1NA_QE
FULLY FEATURED AN COMPATIBLE WITH MULTISHOP ENVIRONMENTS
- Generates standard Remarketing tags (latest, up-to-date format) throughout your PrestaShop website: homepage, categories, brands, products, search results, cart, checkout, order confirmation
- Generates Dynamic Remarketing tags with additional proper dynamic variables (product ID's, prices etc...)
- Compatible with PrestaShop versions higher than or equal to 1.5, including in a multishop environment
PERFECT INTEGRATION WITH GOOGLE MERCHANT CENTER (GOOGLE SHOPPING)
Of course, this module integrates perfectly with our "Google Merchant Center (Google Shopping)" module (available separately on https://addons.prestashop.com/en/price-comparison/1768-google-merchant-center-google-shopping.html) to help you easily set up Dynamic Remarketing campaigns that will improve your shop's conversion rate and sales by showing your visitors dynamic, product based ads, when they are visiting third-party content websites after viewing specific products on your shop.