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Модуль Official Pixel Facebook
Разработал PrestaShop Partners
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PrestaShop
1.7.1.0 - 1.7.4.2
Презентация
Set up the official Facebook Pixel module to reach new potential customers and easily analyze the activity and performance of your shop!
With the Pixel, create and export your product catalog in the Facebook Business Manager platform to manage your campaign and sell products through your Facebook Page or Instagram feed.
With the Pixel, create and export your product catalog in the Facebook Business Manager platform to manage your campaign and sell products through your Facebook Page or Instagram feed.
Данный модуль предлагает вам:
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Use the Facebook pixel with your Prestashop website to:
- Measure the results of your ads: Understand sales that resulted from your Facebook campaigns using Facebook ads reporting.
- Reach the right people: Find new customers and optimize your ads for people who are more likely to make a purchase by creating custom audiences.
- Show the right products: Automatically create ads that showcase your products, or use dynamic ads to retarget your site visitors with relevant ads based on what they browsed on your website
- Export your catalog on the Facebook Business Manager platform with data about each product
- Measure the results of your ads: Understand sales that resulted from your Facebook campaigns using Facebook ads reporting.
- Reach the right people: Find new customers and optimize your ads for people who are more likely to make a purchase by creating custom audiences.
- Show the right products: Automatically create ads that showcase your products, or use dynamic ads to retarget your site visitors with relevant ads based on what they browsed on your website
- Export your catalog on the Facebook Business Manager platform with data about each product
Функционал
This easy-to-install module allows you to use a Facebook analytics tool, called the Facebook Pixel, on every page of your website to track visits to your store and conversions, such as when someone adds an item to their cart or makes a purchase.
With the Facebook Pixel, you can track 8 events that happen on your website, including when a customer:
- Searches on your website, for example if the customer searches for a product
- Views content of a key page, such as viewing a specific product page or shopping category
- Adds a product to cart
- Makes a purchase
Once you activate this module, copy and paste your Facebook Pixel ID to start measuring actions happening in your online store.
Information related to the General Data Protection Regulation (GDPR): this module uses an external service, thus its compliance with this European regulation depends on the compliance of the involved service. We invite you to contact Facebook directly for more information.
With the Facebook Pixel, you can track 8 events that happen on your website, including when a customer:
- Searches on your website, for example if the customer searches for a product
- Views content of a key page, such as viewing a specific product page or shopping category
- Adds a product to cart
- Makes a purchase
Once you activate this module, copy and paste your Facebook Pixel ID to start measuring actions happening in your online store.
Information related to the General Data Protection Regulation (GDPR): this module uses an external service, thus its compliance with this European regulation depends on the compliance of the involved service. We invite you to contact Facebook directly for more information.
Ваши клиенты оценят это
- Your customers benefit from an enhanced experience with personalized content
- The information and advertisements that are shared with them are more relevant and tailored to their tastes
- They can browse your store with confidence
Рекомендации
To have access to Instagram Shopping or Facebook Shopping, you need to :
- Sell material products and must be based in on of the eligible countries
- Use the pixel to export your catalog
- Have an Instagram Business account
- Have a Facebook Business Account with a Facebook Page linked to it
- Link that Facebook page to your Instagram business account
- Select that catalog to be used with the Shopping functionality on your Business Manager account
- Wait for the Facebook team to have a look at your shop and give their approval for these functionalities
- Sell material products and must be based in on of the eligible countries
- Use the pixel to export your catalog
- Have an Instagram Business account
- Have a Facebook Business Account with a Facebook Page linked to it
- Link that Facebook page to your Instagram business account
- Select that catalog to be used with the Shopping functionality on your Business Manager account
- Wait for the Facebook team to have a look at your shop and give their approval for these functionalities
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