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Dynamic Ads + Pixel

módulo Dynamic Ads + Pixel

desenvolvido pela Business Tech
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Mais de 90 % dos usuários recommendem este produto

45
10
2
1
0

A classificação média inclui todas as análises dos últimos seis meses.

(58 votos)
Nível de especialização laptop laptop laptop

Os usuários pensam que este produto requer um nível de competência:

Para usuários iniciantes  
18
Para usuários intermediários  
25
Para usuários avançados  
15
  • Criador
    parceiro de módulos
  • +2500
    downloads!
  • PrestaShop
    1.5.0.0 - 1.7.5.0
module - Remarketing & Compras abandonados - Dynamic Ads + Pixel - 1
module - Remarketing & Compras abandonados - Dynamic Ads + Pixel - 2
module - Remarketing & Compras abandonados - Dynamic Ads + Pixel - 3
module - Remarketing & Compras abandonados - Dynamic Ads + Pixel - 4
module - Remarketing & Compras abandonados - Dynamic Ads + Pixel - 5
module - Remarketing & Compras abandonados - Dynamic Ads + Pixel - 6
module - Remarketing & Compras abandonados - Dynamic Ads + Pixel - 7
module - Remarketing & Compras abandonados - Dynamic Ads + Pixel - 8

Apresentação

Export on Facebook shop, create product ads, identify on Instagram, make tracking

O que este módulo oferece

person_add

Tráfego Permite fazer os usuários de sua loja retornarem

* * * WINNER OF THE 2017 PRESTASHOP AWARDS CEREMONY FOR THE BEST MODULE * * *

EXPORT A HIGH QUALITY PRODUCT FEED ON FACEBOOK

Simply export your catalogs in your Business Manager account and diffuse your products in few clicks on Facebook and Instagram.

The module offers you the ability to completely configure the data feed to export through a lot of options. Product feeds generated and imported in the Facebook Business Manager will allow you:

  • to automatically supply and keep updated the shop section of your Facebook page
  • to diffuse Facebook product ads for very targeted audiences
  • to identify your products in your Facebook and Instagram publications or stories


TAKE ADVANTAGE OF THE WORLD'S MOST ADVANCED ADVERTISING TECHNOLOGY

Thanks to countless personal information collected on its network, each more accurate than the others, Facebook has a powerful advertising targeting tool on which Google can not compete. On the Business Manager interface you have a multitude of options allowing you to create your advertising audiences according to age, sex, family situation, geographical location, interests, groups, liked pages and any other information that Facebook has about its users.

By installing a tracking tag (Facebook pixel) on your site pages, our module allows you to further enhance these audiences. Indeed, this pixel allows you to create audiences based on your visitor activity (purchases, products seen, carts,...).

It also allows you to enjoy the indisputable efficiency of dynamic retargeting. Thus, you can for example to launch ad campaigns that will automatically display to Facebook users, the products they previously viewed on your site, or relevant product recommandations. Business Manager tools will then allow you to analyse the efficiency of these ads (conversion tracking).

The power of Facebook also allows you to acquire new customers by attracting people whose interests are close to your current customers. Indeed, the personal information of the social network users, own by Facebook, is compared to the one of your existing customers. You can therefore display your products to these audiences, which are similar to your clientele.

Last but not least, the cost is also typically lower than Google's!

Características

IMPLEMENTATION OF FACEBOOK PIXEL ON YOUR SHOP

  • Quick installation of Facebook pixel code
  • Very exhaustive pixel implementation:
  • Tracking of each product, category, brand or supplier page
  • Tracking of new products, promotions and best seller pages
  • Tracking of "add to wishlist" actions (1.6)
  • Tracking of "add to cart" actions
  • Tracking of every checkout process steps, from account creation to payment confirmation
  • Configuration of the order amounts sent by the pixel after a purchase: with or without tax, with or without packaging and/or shipping cost
  • Product ID with language information included, which allows to make a tracking by language


A LOT OF OPTIONS FOR DATA FEED CONFIGURATION

  • Choice of the product export method: by brand or by category
  • Selection of the brand(s) or category(ies) to export
  • Product exclusion rules (out of stock products, without EAN/MPN code, with a price lower than a certain value,...)
  • Specific product exclusion system
  • Configuration of the description type and product availability to send
  • Management of attributes/features to include in the feed and tab dedicated to apparel products
  • Management of shipping fees
  • Advanced options:
  • Intuitive keyword-based system to match your product categories to Facebook's own product categorization
  • Custom Labels management
  • Integration of Google Analytics parameters

All of these options result in a very high quality product feed and optimal results in your advertising campaigns.


GENERATION OF QUALIFIED DATA FEEDS

  • Robust export system which works even with the largest catalogs (up to 200,000 products)
  • Choice of the export method: CRON task or "on-the-fly" file generation on your server in order to automatically update your data on Facebook
  • Generate as many feeds as different existing "Country/Language/Currency" groups on your shop to create fully qualified ads and adapted to the users. Each "Country/Language/Currency" feed is to be imported into a catalog dedicated to the corresponding "Country/Language/Currency" group, on the Business Manager (the catalog creation procedure is detailed in our documentation).


INSTAGRAM COMPATIBILITY

Thanks to your product catalog export you can not only diffuse dynamic product ads on Instagram but also use the Instagram Shopping feature by tagging your products in your publications or stories.


PERFECT COMPATIBILITY WITH "ADVANCED SHOP FOR FAN PAGE" FOR A FULLY CUSTOMIZED FACEBOOK SHOP

If you want a completely customized Facebook shop and stand out from the competition, you can associate "Dynamic Ads + Pixel" with our "Advanced Shop for Fan Page" module (available here: https://addons.prestashop.com/en/products-on-facebook-social-networks/1048-advanced-shop-for-fan-page.html). "Advanced Shop for Fan Page" allows you to create a fully customizable "shop" tab, both in terms of design and displays, multilingual and multicurrency. It's perfectly compatible with "Dynamic Ads + Pixel", allowing you to take advantage of all the features of the latter, while enjoying of a unique Facebook shop.


To know more about the difference between the Facebook native shop tab (and filled by our "Dynamic Ads + Pixel" module) and the custom tab set by our "Advanced Shop for Fan Page" module, read our detailed comparison at this address: https://faq.businesstech.fr/en/faq/230

Geralmente comprados juntos

Adicione "Dynamic Ads + Pixel" ao seu carrinho junto com:

  • Implement Google AdWords Remarketing and Dynamic Remarketing campaigns and drastically increase your conversion rate and sales.

    $5999
  • The professional version of our best-seller, Google Merchant Center: Increase your sales by 20% to 50% in just a few days, thanks to Google Shopping and Adwords !

    $17499

O que seus clientes apreciarão

While browsing their Facebook or Instagram feed, your customers will take advantage of targeted and relevant ads that will make them save their time since they will directly go to the products they like. This will therefore improve their perception of your shop and brand.

By filling the shop tab of your Facebook page, you can present the products you sell to Facebook users. In one click they access to an advanced view of the product and in another, they can directly reach the related product page on your site and finalize their order.
 

Recomendação

This module requires you to register in the Facebook Business Manager. This registration is totally free. Here is the link to register you : https://business.facebook.com/

If your shop's head office is located in one of the countries where Instagram Shopping is available, you can use the module to tag your products in your Instagram posts!

By installing this module you put code snippet(pixel) into the pages of your website to track the activity of your users on your website. The collected information is then sent to Facebook in order to be processed and then used to create custom audiences and targeted advertising campaigns(including dynamic remarketing campaigns). Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation(e.g. your Terms and Conditions). You must provide them with the link that will direct them to Facebook’s personal data policy(https://www.facebook.com/about/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
We decline all responsability in case of non-compliance with the above mentioned Regulation.

Suporte e atualizações

Você dispõe automaticamente de 3 meses de suporte para esse produto.

Durante 90 dias após a compra, você desfruta do suporte técnico e funcional, além de ter acesso às atualizações disponibilizadas para esse produto.

Garanta o bom funcionamento desse produto na sua loja durante 12 meses com a Opção Zen!

Assim, você tem acesso a TODAS as atualizações do produto durante um período de um ano após a compra. O desenvolvedor do produto assegura o acompanhamento respondendo por e-mail a todas as suas perguntas técnicas e funcionais.

O que é a Opção Zen?

A Opção Zen inclui dois serviços:

  • um suporte pós-venda ilimitado durante o período coberto pela Opção;
  • o acesso a todas as atualizações desse produto durante o período em questão.

A Opção Zen encontra-se disponível por um preço vantajoso no momento da compra do produto ou, caso mude de ideia, também é possível adquiri-la posteriormente pela conta de cliente.rnEla é válida até um ano após a data de compra do produto. Quanto antes você garantir a sua, mais tempo poderá aproveitar!

O que inclui a Option Zen?

Estão incluídos na Opção Zen:

  • as perguntas relativas ao uso do módulo/tema;
  • a solução de problemas técnicos ligados ao módulo/tema;
  • o acesso a todas as atualizações do módulo/tema.

Os serviços a seguir não estão incluídos na Opção Zen:

  • a personalização e o desenvolvimento específico;
  • os serviços de instalação e atualização do módulo/tema;
  • a solução de problemas relativos a serviços de terceiros, hospedagem, servidor ou, ainda, o software PrestaShop.

What's New in Version 1.2.17(2018-10-04)

  • Remove simple quote for addToCart click event due to Facebook update on the best seller and new products page

sobre o desenvolvedor, Business Tech

Business Tech

Business Tech is a Platinum Partner Agency and one of PrestaShop Addons’ oldest and most popular module developers. Since 2009, we have strived to produce the best modules on the market and a smart module catalog, with a focus on Google, Facebook and other social networks, as well as financial reporting. Business Tech also prides itself on having a sterling tech support and customer service department, where you’ll get prompt & efficient help.

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$8499

Vantagens:

  • 3 meses de suporte gratuito (Mais informações)
  • Desenvolvido por um Top Developer
  • Documentação incluída
  • Compatibilidade v1.5.0.0 - v1.7.5.0

  • versões 1.2.17 (2018-10-04)

  • Disponível em en es fr it

Alguma pergunta? Entre em contato com o desenvolvedor!
O colaborador responde às suas perguntas em:

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