Set up the official Facebook Pixel module to reach new potential customers and easily analyze the activity and performance of your shop!
O que este módulo oferece
Permite analisar seu tráfego
Use the Facebook pixel with your Prestashop website to:
- Measure the results of your ads: Understand sales that resulted from your Facebook campaigns using Facebook ads reporting.
- Reach the right people: Find new customers and optimize your ads for people who are more likely to make a purchase by creating custom audiences.
- Show the right products: Automatically create ads that showcase your products, or use dynamic ads to retarget your site visitors with relevant ads based on what they browsed on your website
This easy-to-install module allows you to use a Facebook analytics tool, called the Facebook Pixel, on every page of your website to track visits to your store and conversions, such as when someone adds an item to their cart or makes a purchase.
With the Facebook Pixel, you can track 8 events that happen on your website, including when a customer:
- Searches on your website, for example if the customer searches for a product
- Views content of a key page, such as viewing a specific product page or shopping category
- Adds a product to cart
- Makes a purchase
Once you activate this module, copy and paste your Facebook Pixel ID to start measuring actions happening in your online store.
O que seus clientes apreciarão
Your customers benefit from an enhanced experience with personalized content
The information and advertisements that are shared with them are more relevant and tailored to their tastes