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Metrilo Ecommerce Analytics full integration. This means you can easily identify users, track orders, carts, viewed pages and many other things;
Get actionable recommendations based on your data, so you know what to sell next
You can let Metrilo know which order statuses it should consider as successful and only count them against your revenue.
Understand exactly where your buyers come from and what channels bring you
- Learn who are the customers who came from your last Marketing campaign
- Learn how many new and how many returning customers you have
- On what device customers spend the most
- Explore the customers from each revenue channel
Unlike Google Analytics, always see accurate revenue reports
Unlike Google Analytics, Metrilo updates order statuses in real time so you see your revenue accurately calculated, not counting cancelled or refunded orders. You can still look up specific order statuses like “pending”, “on hold”, “delivered”, etc.
Compare acquisition channels to know where to optimise your budgets
To optimize marketing spending, you need a clear comparison of traffic channels. Metrilo measures their effectiveness based on conversion rate, total revenue, revenue per visitor, and revenue per customer. Campaign tracking works the same way. You can tag all your Facebook, AdWords or other campaigns and compare on the same metrics.
Start optimising your marketing right away, with 3 pre-set conversion funnels
With Metrilo, you don’t need to set up your funnels to see results. You get 3 pre-set funnels right away:Product funnelContent funnelShoping Cart Funnel
Understand who your loyal customers are, so you can sell more
As soon as you connect it to your store, Metrilo processes your historical data and analyzes your retention rate. You’ll immediately see exactly how one-time buyers in your customer base compare to repeat customers.
If you wondered why are you not growing even with increased traffic, higher rate of one-time buyers and the related acquisition costs might be the answer. For some of our clients, that’s an eye-opening realisation.
Build new deals and bundles that will sell
Metrilo gives you detailed info on each product - individual conversion and abandonment rates, views, purchases, quantity sold. What’s more, you can see correlations between the products so you understand what kinds of products go together in your customer’s mind and how they choose between different options. It’s a gold mine for promotional and bundle ideas.