Automatically relate your users to their actions and record traits. The plugin is able to identify a user - and to map down all of their actions - as soon as they register or log in to your website.
The Moosend PrestaShop plugin automatically tracks actions even if the visitor is logged out or has never logged in and builds the user profile accordingly.
Track Website Events
By installing the Moosend PrestaShop plugin you are automatically tracking:
Page Views: Understand which pages are popular and how they relate to your marketing & sales funnels. Add to cart events: Never miss an abandoned visitor again. Track add to cart events and use the Moosend marketing automation feature to create targeted workflows based upon your visitors’ behaviour. Successful Purchases: Track every conversion and realized purchases. See which visitors have entered your post-purchase Thank You page, and assign tags to them so that you can send them personalized Thank You campaigns.
Add Customers Automatically to Moosend
Every time one of your visitors purchases from your PrestaShop store, we automatically sync their name, email address, and details in a new list in your Moosend account. Therefore, you don't have to worry about lengthy imports and following a specific sync routine.
Link Actions to Campaigns
Page Visits, Add to Cart events, and Successful Purchases are automatically linked to your email campaigns. This way you are able to better understand which campaigns generate engagement and you will get a full picture of your campaign's ROI.
Moosend's PrestaShop plugin automatically tracks your visitors' actions on your website and gives you the ability to:
1. Segment visitors that have abandoned their carts so you can re-target them to capture additional revenue.
2. Create automated campaigns using Moosend's powerful automations to automatically send re-targeting emails to everyone that has abandoned their cart.
3. Analyse your Purchase Funnel to identify ways to optimize your conversions and reduce your cart abandonment.
All of your visitor's actions are automatically analysed to allow you to send personalized product recommendations based on their specific behavior. Sending your most popular products, or those with better revenue, as part of your campaigns and automations is a breeze. While these automations are very powerful, they are incredibly easy to set up!