This module offers 4 main features:
Insertion of the AdRoll pixel onto all of your store pages:
Automatic creation of audience segments
We’ll create audiences based on how visitors interact with your PrestaShop. The will include: purchase (conversion), all visitors, cart, product viewed. You can target your ads to either include or exclude these audiences (example: target cart abandoners)
We can report on revenue and attribute it to your campaigns so you can understand your ROI generated through AdRoll campaigns.
Automatic generation of your product feed
We’ll automatically synchronize your product feed (catalog) and create product recommendations on a daily schedule. This allows you to build dynamic ads from the dashboard that feature personalized product recommendations!
*This integration will send email addresses collected on your site to AdRoll for data and email services. AdRoll may persistently store and use hashed versions of these email addresses and combine these with email hashes from other customers to improve our services.