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Necessary update of your password on PrestaShop Addons

Hello,

You are currently the holder of an Addons account created from your Paypal account, which allows you to connect to our marketplace.

In order to increase security and simplicity, we are implementing a single authentication system. Therefore, signing in with PayPal won’t be possible on our marketplace, from April 2nd on. Read morearrow_right_alt

To continue to access your personal space on PrestaShop Addons, we simply invite you to reset your password as of now by clicking on the link below.

You will receive a new password allowing you to directly sign in to your Addons account, without using PayPal. Once logged in, you will be able to change this password in your personal space.

Your Addons account will not be affected in any way by this development.

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Top, Uw webshop heeft baat bij! Deze module is gedownload. U hoeft hem alleen nog maar op uw PrestaShop-winkel te installeren. Hulp nodig? Bekijk onze tutorial: Een betaalde of gratis Addons-module installeren

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V1.7.4 V- 1.7.8.6
Van V1.7.4 tot V1.7.8.6

Overzicht

Export your products to Facebook, show them in your Facebook Shops, tag them with Instagram Shopping, create Instagram and Facebook ads. Set dynamic remarketing ads with the Facebook Pixel and the Conversions API. Discover Dynamic Ads + Pixel.

Wat deze module u te bieden heeft

insert_chart Valoriseert uw producten
person_add Maakt het mogelijk om klanten naar uw webshop te laten terugkeren
EXPORT A HIGH QUALITY PRODUCT FEED ON FACEBOOK

The "Dynamic Ads + Pixel" module allows you to configure your data feed in an extremely simple and fast way by including only the products and information you want. The advanced exclusion rules system gives you the freedom to create an optimized feed by excluding certain products from your ads. The advanced assignment of custom labels to your products further increases the customization of your data feed and allows you to increase the segmentation possibilities of your catalog.

Product feeds generated and imported in the Facebook Business Manager will allow you:

  • to automatically populate and keep updated the Shop of your Facebook Page and Instagram business profile
  • to run product ads on Facebook and Instagram to highly targeted audiences
  • to tag your products in your Facebook and Instagram publications or stories

TAKE ADVANTAGE OF THE WORLD'S MOST ADVANCED ADVERTISING TECHNOLOGY

Thanks to countless personal information collected on its network, each more accurate than the others, Facebook has a powerful advertising targeting tool on which Google can not compete. On the Business Manager interface you have a multitude of options allowing you to create your advertising audiences according to age, sex, family situation, geographical location, interests, groups, liked pages and any other information that Facebook has about its users.

By installing a tracking tag (Facebook pixel) on your site pages, our module allows you to further enhance these audiences. Indeed, this pixel allows you to create audiences based on your visitor activity (purchases, products seen, carts,...).

It also allows you to enjoy the indisputable efficiency of dynamic retargeting. Thus, you can for example to launch ad campaigns that will automatically display to Facebook users, the products they previously viewed on your site, or relevant product recommandations. Business Manager tools will then allow you to analyse the efficiency of these ads (conversion tracking).

For an even more accurate analysis of the effectiveness of your ads and an even better tracking of the buying journey, activate the conversions API in addition to the Pixel to send the data directly from your store's server!

The power of Facebook also allows you to acquire new customers by attracting people whose interests are close to your current customers. Indeed, the personal information of the social network users, own by Facebook, is compared to the one of your existing customers. You can therefore display your products to these audiences, which are similar to your clientele.

Wat uw klanten zullen waarderen

While browsing their Facebook or Instagram feed, your customers will take advantage of targeted and relevant ads that will make them save their time since they will directly go to the products they like. This will therefore improve their perception of your shop and brand.

By creating a Facebook and Instagram Shop, you allow users to discover your products. With one click they access an advanced view of the product and with another they can directly reach the relevant product page on your site and finalize their order.

Hulp nodig?

Deze ontwikkelaar antwoordt in deze talen:
fr, en

Technische fiche

Laatste update

04.05.2022

Module talen

en, ag, ca, es, fr, gl, it, mx, pe, ve +4

Compatibele PrestaShop versies

V1.7.4 - V1.7.8.6

Multi-shop compatibiliteit 

info

Module versie

V 1.3.24

Nummers van download

14.422

Niveau

Beginners

Documentatie

Included

Ontwikkelaar

Business Tech

Ontwikkelaarstalen

fr, en

Categorie

Produkten op Facebook & sociale netwerken

Functies

IMPLEMENTATION OF FACEBOOK PIXEL ON YOUR SHOP

  • Quick installation of Facebook pixel code
  • Very exhaustive pixel implementation:
- Tracking of each product, combination, category, brand or supplier page
- Ability to track or not your homepage activity
- Tracking of "new products", "promotions" and "best seller" pages
- Tracking of the click on the "Add to wishlist" button
- Tracking of the click on the "Add to cart" button
- Tracking of the click on the "Subscribe" button (if you have installed the Presta-Module "Advanced Subscription" module, available here: https://addons.prestashop.com/en/subscription-products/24345-advanced-subscription-with-automatic-recurring-payments.html)
- Tracking of complete customer account creation
- Tracking of every checkout process steps, from cart page loading to order confirmation by way of payment information validation
  • Configuration of the order amounts sent by the pixel after a purchase: with or without tax, with or without packaging and/or shipping cost
  • Ability to indicate html elements corresponding to clicks on "Add to cart", "Add to wishlist", "Order" and/or "Subscribe" button (if Presta-Module "Advanced Subscription" module is installed) if the default ones have been modified in the code by the theme for example.
  • Ability to include or not the language information in product ID, allowing to make or not a tracking by language
  • Ability to include or not the product combination information in product ID, allowing to make or not combination remarketing

CONVERSIONS API ACTIVATION

Get even more information about your store's activity and the effectiveness of your ads by enabling the Conversions API. This feature allows you to send events directly from your store server instead of through web browser cookies. This way, you can retrieve events that could not be detected by the pixel and get, among other things, a better estimate of the number of conversions generated by your ads.

The implementation of the conversions API is automatically done by our module. Simply enter the API token available in your Business Manager and the module takes care of everything! It's that easy.

A LOT OF OPTIONS FOR DATA FEED CONFIGURATION

  • Choice of the product export method: by brand or by category
  • Ability to export by product or by product combination
  • Selection of the brand(s) or category(ies) to export
  • General product exclusion rules (out of stock products, without EAN/MPN code, with a price lower than a certain value,...)
  • Advanced exclusion rules (based on a feature, an attribute, a product, a specific combination, a supplier, a word or sequence of words)
  • Ability to export only the products cover image
  • Configuration of the description type and product availability to send
  • Management of attributes/features to include in the feed and tab dedicated to apparel products
  • Management of shipping fees
  • Advanced options:
- Intuitive keyword-based system to match your product categories to Facebook’s own product categorization
- Advanced custom labels management: dynamic assignation of category name, feature, price range, "new"/"best sale" labels
- Integration of Google Analytics parameters

All of these options result in a very high quality product feed and optimal results in your advertising campaigns.

GENERATION OF QUALIFIED DATA FEEDS

  • Robust export system which works even with the largest catalogs (up to 200,000 products)
  • Choice of the export method: CRON task or "on-the-fly" file generation on your server in order to automatically update your data on Facebook
  • Generate as many feeds as different existing "Country/Language/Currency" groups on your shop to create fully qualified ads and adapted to the users. Each "Country/Language/Currency" feed is to be imported into a catalog dedicated to the corresponding "Country/Language/Currency" group, on the Business Manager (the catalog creation procedure is detailed in our documentation).

INSTAGRAM COMPATIBILITY

Thanks to exporting your product catalogs to Facebook's Business Manager, you can also run your product ads on Instagram and use Instagram Shopping features like:

  • Adding a Shop to your Instagram business profile
  • Tagging your products in your Instagram posts or stories

Aanbeveling

This module requires you to register in the Facebook Business Manager. This registration is totally free. Here is the link to register you : https://business.facebook.com/

If you want to use Instagram Shopping features, your shop's head office must be located in one of the countries eligible for the Instagram Shopping service. See the link: https://www.facebook.com/help/instagram/191462054687226

By installing this module you put code snippet(pixel) into the pages of your website to track the activity of your users on your website. The collected information is then sent to Facebook in order to be processed and then used to create custom audiences and targeted advertising campaigns(including dynamic remarketing campaigns). Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation(e.g. your Terms and Conditions). You must provide them with the link that will direct them to Facebook’s personal data policy(https://www.facebook.com/about/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
We decline all responsibility in case of non-compliance with the above mentioned Regulation.

Wat is er nieuw in versie 1.3.24(04.05.2022)

  • CORE call Facebook API version 12 to prevent errors when PS FACEBOOK was installed before

Ondersteuning en updates

Op het moment van aankoop wordt uw Business Care abonnement van uw eerste jaar automatisch opgenomen en vervolgens stilzwijgend verlengd aan het einde van de periode.

U kunt uw abonnement op elk moment opzeggen voor het einde van de lopende periode.

Diensten inbegrepen in uw abonnement:

  • Beveiligingsupdates
  • Compatibiliteitsupdates
  • Evoluties en toekomstige functies
  • Onbeperkte ondersteuning

Wilt u meer details? Bekijk de meest gestelde vragen over Business CareBusiness Care.


Hulp nodig?

Deze ontwikkelaar antwoordt in deze talen:
fr, en

Over deze ontwikkelaar

Deskundigheidsniveau

Superhero

Vermelde producten

17

Ontwikkelaar sinds

03.08.2009

Land

France

Ondersteunende talen

fr, en

Business Tech

Business Tech is a Platinum Partner Agency and one of PrestaShop Addons’ oldest and most popular module developers. Since 2009, we have strived to produce the best modules on the market and a smart module catalog, with a focus on Google, Facebook and other social networks, as well as financial reporting. Business Tech also prides itself on having a sterling tech support and customer service department, where you’ll get prompt & efficient help.