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Prestashop sends a lot of mail everyday :
• When an order is place over you shop ;
• When an account is created by a customer ;
• Etc ...
Some additionnal modules like question/answer over your product also implies that you are interacting with your customers via mail. Here we are : this module 'll track every link or URL sended over your mail, to tracks them the UTM way. Imagine that you send by email the following link to one of your customer :
It 'll be taggued to be tracked, like :
Now, if you got an analytics account, you 'll be able to know how many returning visitors are coming back to your site thanks to your shop automatic email. You 'll now if the time you spend to answer 'em is transformed ands allows you to sold your products.