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Retargeting - Ads with up to 50% better CPA

Retargeting - Ads with up to 50% better CPA Module

Developed by PrestaShop Partners
  • Official
    Partner
  • PrestaShop
    1.6.0.4 - 1.7.6.1
module - Remarketing & Shopping Cart Abandonment - Retargeting - Ads with up to 50% better CPA - 1
module - Remarketing & Shopping Cart Abandonment - Retargeting - Ads with up to 50% better CPA - 2
module - Remarketing & Shopping Cart Abandonment - Retargeting - Ads with up to 50% better CPA - 3
module - Remarketing & Shopping Cart Abandonment - Retargeting - Ads with up to 50% better CPA - 4
module - Remarketing & Shopping Cart Abandonment - Retargeting - Ads with up to 50% better CPA - 5

Overview

Retargeting offers a vast array of automated and fully personalized services as Facebook and Google Ads, personalized emails, pop-ups and on-site product recommendations based on machine learning.

What this product does for you

insert_chart

Conversion rate Encourage visitors to complete purchases

 OVERVIEW
 
Retargeting is an eCommerce marketing automation and personalization platform.
Being one of the first companies in Eastern Europe to be both Facebook Marketing Partner & Google Premier Partner, that offers a vast array of automated and fully personalized services from Google, Facebook & Instagram ads to personalized emails, pop-ups and onsite product recommendations, with significantly increased performance and at a lower cost.
 
 
WHAT THIS PRODUCT DOES FOR YOU
 
 Google Dynamic Ads
About 98% of the visitors of an online store leave the site without placing an order. Of these, 70% will not return. Get into the Google Display and Search Ads scene, whose capabilities offer unrivaled advantages to online stores. Show them the products they are interested in and make them come on your site with offers for those products.
 
Facebook and Instagram
You don’t beat consumers’ ads immunity with even more commercials. You do it through better ones. Specifically, with Facebook and Instagram ads that are better targeted and more relevant. Delivering the right message to the right person at the right time brings a much better click-through rate and conversion rate.
 
Campaigns
Get more money from the customers you already have! Reduce the number of users that leave your site without buying anything and give them the feeling that they need to buy now with the help of:
 
Pop-ups
Pop-ups are real-time messages automatically activated by a series of scenarios. Each is based on a proprietary algorithm already integrated into the platform. Currently, there are 3 behavioral pop-ups available on Retargeting.biz: cart abandonment, a product of interest and newsletter subscription.
 
Emails
These type of messages are activated by a series of predefined scenarios: abandoned carts, inactivity, bounce, etc. The content is automatically personalized and provides a further incentive for your customers to return to your website, finish a purchase or just buy more of your products.
 
SMS
98% of SMS messages are opened within 3 minutes of receiving them. Retargeting was developed with this fact in mind. The SMS functionality is integrated with all the email workflows acting as a reminder for key messages and promotions that were communicated before. Also, you can create an SMS Campaign to announce all your clients of a promotion, offer, etc.
 
Push notifications
With a high click-through rate, push notifications are considered as one of the most engaging communication tools that have a high conversion rate and significantly increase the sales of your online store.
 
Recommendation Engine
Personalize your online shop for each customer! Use the information our Artificial Intelligence collects about your customers to give them the content they want automatically. Clients get the products they want to buy and you make more money.

Features

Google Dynamic Ads
Create automated, personalized Google display and search ads. Activate now with a daily budget starting with 5 EUR/Campaign.
• up to 57% better click-through rate
• up to 30% lower cost per acquisition
• up to 20X increase in revenue
Campaigns type:
• Dynamic Search Ads
• Remarketing for Dynamic Search Ads
• Abandoned Cart Remarketing
• Visitors Remarketing
• Similar Audiences
• Trending Now
• Smart Shopping Ads
• Shopping Ads
• Remarketing Shopping Ads
 
Facebook and Instagram Dynamic Ads
Create automated, personalized Facebook & Instagram dynamic ads. Activate now with a daily budget starting with 5 EUR/Campaign.
• up to 57% better click-through rate
• up to 40% lower cost-per-acquisition
Campaigns type:
• Visitors Remarketing
• Abandoned Cart Remarketing
• Custom Targeting
• Buyer Lookalike Targeting
• E-mail List Engagement
• Page Engagement
• Trending Now
• Collection Ads
• Facebook & Instagram Stories
• Cross-Sell
 
Personalized Emails
Target website visitors according to their distinct interests.
Metrics - Avg. Open Rate - 22.18%, Avg. CTR - 28.11%, Avg. CVR - 5.61%.
Campaigns type:
• Cart Abandonment
• Cart Abandonment Similar Products
• Product Follow-up
• Category Follow-up
• Bounce Follow-up
• Cross-sell
• Price Alert
• Inactivity
• Tell a Friend
• Dynamic Subscription
• Social Sale
• FAQ & Help
• Happy Birthday
• Wishlist
 
Behavioral Pop-ups
For first-time visitors or unknown users.
Metrics - Avg. CTR - 6.31%, Avg. CVR - 13.64%.
Campaigns type:
• Cart Abandonment on exit intent
• Product Recommender
• Newsletter Subscription
 
Push Notifications
Metrics - Avg. CTR - 1.03%, Avg. CVR - 1.9%.
Individual Push Notifications
• Cart Abandonment
• Product Follow-up
• Category Follow-up
• Bounce Follow-up
• Cross-sell
• Inactivity
• Price Alert
 
Recommendation Engine
AI for website personalization in real-time. See below which pages of the store can be personalized. Currently in BETA.
• Homepage
• Category Page
• Product Page
• Cart Page
• Search Page
• Out-of-stock Page
• 404 Page
• Thank you page

What your customers will like

  • A single unified platform for all your marketing efforts
  • No technical skill required for Facebook Pixel and Product Catalog integration
  • No technical skill required for Remarketing Tag and Product Feed integration
  • Use Machine Learning and proprietary optimization scripts
  • Reduce repetitive tasks with the help of automation
  • Automatically Profile and Segment users according to behavior and placement in the sales funnel
  • Deliver personalized recommendation to each user
  • Get better-targeted ads campaigns, with a lower CPA
  • Bounce audience excluded automatically from your Google and Facebook Ads
  • Enjoy higher quality/relevance score on your Google and Facebook Ads
  • Automatically created and updated keywords on Google Search based on website index
  • Automatically defined negative keywords based on cost and conversion rate on Google Search Ads
  • Ads optimized automatically for the best time of day, location, device, gender, age, browser

Legal compliance

GDPR compliance

This module is compliant with the European General Data Protection Regulation

Installation

 To use Retargeting with your Prestashop store you will need a Retargeting account. You can make an account here: https://retargeting.biz/sign-up
 
Configuration
 
The extension’s settings are available via Modules > Analytics and Stats > Retargeting Tracker > Configure.
 
Setup Domain API Key
 
Go to your Retargeting Account -> https://retargeting.biz/login
Navigate to Settings > Docs & API
Select & copy Retargeting API Key
Go to your Prestashop Store Admin Panel > Modules > Analytics and Stats > Retargeting Tracker > Configure
Paste Retargeting API Key
Click Save
Setup Discount API Key
 
Go to your Retargeting Account -> https://retargeting.biz/login
Navigate to Settings > Docs & API and copy API Key
Select & copy API Key
Go to your Prestashop Store Admin Panel > Modules > Analytics and Stats > Retargeting Tracker > Configure
Paste Domain API Key
Click Save
 
Setup Help Pages
 
Go to your Prestashop Store Admin Panel > Modules > Analytics and Stats > Retargeting Tracker > Configure
Select all Help pages of the site (e.g. Contact, FAQ, Help, How to Order?)
Click Save
 
Troubleshooting
 
There are no Retargeting Tracker extensions under my Modules > Analytics and Stats.
Clear the store cache, browser cookies, and logout then login again.

What's New in Version 1.0.1(09/03/2019)

  • - Improvements and bug fixes

About the developer, PrestaShop Partners

PrestaShop Partners

Question?
Need help?

This developer answers your questions in:
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Free

  • Compatibility v1.6.0.4 - v1.7.6.1

  • Version 1.0.1 (09/03/2019)

  • Requires an external service Yes

  • Included in PrestaShop Yes

  • Downloads 82

  • Available in EN

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