Optimize paid search placement (SEM - SEA) for products
Your shop is fastly growing and your are starting to sell more and more stuffs – that's a good deal ! Now is the time to take advatage of Analytics tools provided by Google, in order to have a better comprehension of your visitors behavior. Here you need to deal with enhanced ecommerce; and that's what this module provides.
Implement simply and fastly a datalayer over your website's pages, and let it share some useful informations with Google Tag Manager. Now you are able to track a lot of events all around your shop : how many visitors are viewing your pages, how many product get impressions over your categories, clicks over your products and so on and so forth. Be also informated about products added to carts, evolutions of your internaut over the conversion tunnel or you shop, and of course about purchase informations.
Webmarketers can now take advantage and check a lots of stuffs about their SEM and SEA campaigns, with the implementation of the Adwords remarketing tag all over the shop. The module is also able to track purchases for Adwords, without any need of Analytics fallout.
Cherry on the top, for those who want to start with SMO campaigns over Facebook Ad, the module affords you the possibility to track a lots of common events, useful to make your audiences lists grow – without any need of external configuration over Tag Manager.