Needs

Migrate my store
Increase traffic
Optimize conversions
Increase average cart
Make browsing easier
Increase customer satisfaction
Save time

Features

Product Page
Design & Navigation
Promotions & Marketing
Traffic & Marketplaces
Payment

Shipping & Logistics
Administration
Customers
Facebook & Social Networks
Specialized Platforms

View all modules

Key Features for your Business Sector

Great deals

Modules developed by PrestaShop

Style

Minimalist
Clean
Neutral
Original
Baroque

Business Sector

Animals & Pets
Art & Culture
Automotive & Cars
Drink & Tobacco
Electronics & Computers
Fashion & Shoes
Food & Restaurant

Gifts, Flowers & Celebrations
Health & Beauty
Home & Garden
Jewelry & Accessories
Kids & Toys
Lingerie & Adult
Sports, Activities & Travel

View all templates

Premium Templates

Email Templates

Help

PrestaShop Support

PrestaShop Training

Services

Hosting

Website audit and optimization

Resources

View all resources

User Guide

e-Commerce Calendar

Customize your store tabs with a favicon

Log in

Log in / Sign up
Log in / Sign up
(0)
Deleted product Added product

Your cart

Your cart is empty

item(s) price excl. tax

View my cart Pay now

100% Secure payment

Facebook Dynamic Ads + Pixel & Shops Module

Developed by Business Tech

Best seller

(166) 166 votes

Item only
Zen Option

3 months of support
12 months of support
Upgrades and future features
Security updates

Price

$119.99

Modules Partner Creator

Business Tech

Store Demo Back Office Demo

Gallery

module - Remarketing & Shopping Cart Abandonment - Facebook Dynamic Ads + Pixel & Shops - 1

module - Remarketing & Shopping Cart Abandonment - Facebook Dynamic Ads + Pixel & Shops - 2

module - Remarketing & Shopping Cart Abandonment - Facebook Dynamic Ads + Pixel & Shops - 3

module - Remarketing & Shopping Cart Abandonment - Facebook Dynamic Ads + Pixel & Shops - 4

module - Remarketing & Shopping Cart Abandonment - Facebook Dynamic Ads + Pixel & Shops - 5

module - Remarketing & Shopping Cart Abandonment - Facebook Dynamic Ads + Pixel & Shops - 6

module - Remarketing & Shopping Cart Abandonment - Facebook Dynamic Ads + Pixel & Shops - 7

module - Remarketing & Shopping Cart Abandonment - Facebook Dynamic Ads + Pixel & Shops - 8

module - Remarketing & Shopping Cart Abandonment - Facebook Dynamic Ads + Pixel & Shops - 9

module - Remarketing & Shopping Cart Abandonment - Facebook Dynamic Ads + Pixel & Shops - 10

See all screenshots (10)

Shop Demo Demo Back Office

Overview

Export on Facebook shops, create product ads, identify on Instagram Shopping, make tracking with Facebook pixel. Discover Dynamic Ads + Pixel & Facebook Shops the most complete module for Facebook on the market!

What this module does for you

Promote your products

Bring shoppers back to the shop

* * * WINNER OF THE 2017 PRESTASHOP AWARDS CEREMONY FOR THE BEST MODULE * * *

EXPORT A HIGH QUALITY PRODUCT FEED ON FACEBOOK

The "Dynamic Ads + Pixel" module allows you to configure your data feed in an extremely simple and fast way by including only the products and information you want. The advanced exclusion rules system gives you the freedom to create an optimized feed by excluding certain products from your ads. The advanced assignment of custom labels to your products further increases the customization of your data feed and allows you to increase the segmentation possibilities of your catalog.

Product feeds generated and imported in the Facebook Business Manager will allow you:

to automatically supply and keep updated the shop section of your Facebook page
to diffuse product ads on Facebook and Instagram for very targeted audiences
to identify your products in your Facebook and Instagram publications or stories

TAKE ADVANTAGE OF THE WORLD'S MOST ADVANCED ADVERTISING TECHNOLOGY

Thanks to countless personal information collected on its network, each more accurate than the others, Facebook has a powerful advertising targeting tool on which Google can not compete. On the Business Manager interface you have a multitude of options allowing you to create your advertising audiences according to age, sex, family situation, geographical location, interests, groups, liked pages and any other information that Facebook has about its users.

By installing a tracking tag (Facebook pixel) on your site pages, our module allows you to further enhance these audiences. Indeed, this pixel allows you to create audiences based on your visitor activity (purchases, products seen, carts,...).

It also allows you to enjoy the indisputable efficiency of dynamic retargeting. Thus, you can for example to launch ad campaigns that will automatically display to Facebook users, the products they previously viewed on your site, or relevant product recommandations. Business Manager tools will then allow you to analyse the efficiency of these ads (conversion tracking).

The power of Facebook also allows you to acquire new customers by attracting people whose interests are close to your current customers. Indeed, the personal information of the social network users, own by Facebook, is compared to the one of your existing customers. You can therefore display your products to these audiences, which are similar to your clientele.

Last but not least, the cost is also typically lower than Google's!

What your customers will like

While browsing their Facebook or Instagram feed, your customers will take advantage of targeted and relevant ads that will make them save their time since they will directly go to the products they like. This will therefore improve their perception of your shop and brand.

By filling the shop tab of your Facebook page, you can present the products you sell to Facebook users. In one click they access to an advanced view of the product and in another, they can directly reach the related product page on your site and finalize their order.

You have a question ?

This developer answers your questions in:

fr, en

Contact the developer

Technical sheet

Latest update

02/10/2021

Available in

en, ag, ca, de, es, fr, gl, it, mx, pe, ve +5

PrestaShop Compatibility

V1.5.0.0 - V1.7.7.2

Compatibility MultiShop

Yes

Module version

V 1.3.18

Number of downloads

10,558

Level

Beginners

Documentation

Included

Developer

Business Tech

Developer languages

fr, en

Category

Remarketing & Shopping Cart Abandonment

Features

IMPLEMENTATION OF FACEBOOK PIXEL ON YOUR SHOP

- Quick installation of Facebook pixel code

- Very exhaustive pixel implementation:

Tracking of each product, combination, category, brand or supplier page
Ability to track or not your homepage activity
Tracking of "new products", "promotions" and "best seller" pages
Tracking of the click on the "Add to wishlist" button
Tracking of the click on the "Add to cart" button
Tracking of the click on the "Subscribe" button (if you have installed the Presta-Module "Advanced Subscription" module, available here: https://addons.prestashop.com/en/subscription-products/24345-advanced-subscription-with-automatic-recurring-payments.html)
Tracking of complete customer account creation
Tracking of every checkout process steps, from cart page loading to order confirmation by way of payment information validation

- Configuration of the order amounts sent by the pixel after a purchase: with or without tax, with or without packaging and/or shipping cost

- Ability to indicate html elements corresponding to clicks on "Add to cart", "Add to wishlist", "Order" and/or "Subscribe" button (if Presta-Module "Advanced Subscription" module is installed) if the default ones have been modified in the code by the theme for example

- Ability to include or not the language information in product ID, allowing to make or not a tracking by language

- Ability to include or not the product combination information in product ID, allowing to make or not combination remarketing

A LOT OF OPTIONS FOR DATA FEED CONFIGURATION

- Choice of the product export method: by brand or by category

- Ability to export by product or by product combination

- Selection of the brand(s) or category(ies) to export

- General product exclusion rules (out of stock products, without EAN/MPN code, with a price lower than a certain value,...)

- Advanced exclusion rules (based on a feature, an attribute, a product, a specific combination, a supplier, a word or sequence of words)

- Ability to export only the products cover image

- Configuration of the description type and product availability to send

- Management of attributes/features to include in the feed and tab dedicated to apparel products

- Management of shipping fees

- Advanced options:

Intuitive keyword-based system to match your product categories to Facebook's own product categorization
Advanced custom labels management: dynamic assignation of category name, feature, price range, "new"/"best sale" labels
Integration of Google Analytics parameters

All of these options result in a very high quality product feed and optimal results in your advertising campaigns.

GENERATION OF QUALIFIED DATA FEEDS

Robust export system which works even with the largest catalogs (up to 200,000 products)
Choice of the export method: CRON task or "on-the-fly" file generation on your server in order to automatically update your data on Facebook
Generate as many feeds as different existing "Country/Language/Currency" groups on your shop to create fully qualified ads and adapted to the users. Each "Country/Language/Currency" feed is to be imported into a catalog dedicated to the corresponding "Country/Language/Currency" group, on the Business Manager (the catalog creation procedure is detailed in our documentation).

INSTAGRAM COMPATIBILITY

Thanks to your product catalog export you can not only diffuse dynamic product ads on Instagram but also use the Instagram Shopping feature by tagging your products in your publications or stories.

PERFECT COMPATIBILITY WITH "ADVANCED SHOP FOR FAN PAGE" FOR A FULLY CUSTOMIZED FACEBOOK SHOP

If you want a completely customized Facebook shop and stand out from the competition, you can associate "Dynamic Ads + Pixel" with our "Advanced Shop for Fan Page" module (available here: https://addons.prestashop.com/en/products-on-facebook-social-networks/1048-advanced-shop-for-fan-page.html). "Advanced Shop for Fan Page" allows you to create a fully customizable "shop" tab, both in terms of design and displays, multilingual and multicurrency. It's perfectly compatible with "Dynamic Ads + Pixel", allowing you to take advantage of all the features of the latter, while enjoying of a unique Facebook shop.

To know more about the difference between the Facebook native shop tab (and filled by our "Dynamic Ads + Pixel" module) and the custom tab set by our "Advanced Shop for Fan Page" module, read our detailed comparison at this address: https://faq.businesstech.fr/en/faq/230

Recommendation

This module requires you to register in the Facebook Business Manager. This registration is totally free. Here is the link to register you : https://business.facebook.com/

If your shop's head office is located in one of the countries where Instagram Shopping is available, you can use the module to tag your products in your Instagram posts!

By installing this module you put code snippet(pixel) into the pages of your website to track the activity of your users on your website. The collected information is then sent to Facebook in order to be processed and then used to create custom audiences and targeted advertising campaigns(including dynamic remarketing campaigns). Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation(e.g. your Terms and Conditions). You must provide them with the link that will direct them to Facebook’s personal data policy(https://www.facebook.com/about/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.

We decline all responsability in case of non-compliance with the above mentioned Regulation.

What's New in Version 1.3.18(02/10/2021)

Fix for facebook_product_category

Support and updates

You automatically get 3 months of support for this product.

For 90 days after your purchase, you can enjoy technical and feature support, as well as access to updates available for this product.

Make sure this product runs well on your store for 12 months with Option Zen!

With Option Zen, you get access to ALL updates for the product for one year following purchase. Support from the product developer is available by email to answer all your technical and feature-related questions.

What is Option Zen?

Option Zen includes two services:

Unlimited after-sales support during the period covered by the option
Access to all updates for the product during the period

Option Zen is available at a discount when purchasing this product, but, if you miss out, you can also buy it via your customer account later. It is valid up to one year following the date of purchase of your product. The earlier you buy it, the longer you can enjoy it!

What does it include?

The following are included in Option Zen:

questions about using the module/theme;
solving technical problems related to the module/theme;
access to all module/theme updates.

The following services are not included in Option Zen:

customization and special development;
installing and updating the module/theme;
solving problems concerning third-party services, hosting, the server, or the PrestaShop software.

You have a question ?

This developer answers your questions in:

fr, en

Contact the developer

Frequently bought together

Total price:

$259.97

Add all three to cart

Notations

135

Customer reviews

Yingfeng H. 12/21/2018

Nothing to complain. Always good updates and works perfect.

Hassan A. 09/12/2019

Thanks for the support :)

Vincent M. 09/11/2017

Great module indeed! I would recommend it for sure! Great Client Service as well and it counts.

The reviews were selected by the developer of this product according to the satisfaction expressed by the customers.

Official

10,000 modules, graphic themes and services
100% trusted

Your purchases and personal data are 100% secure
1-click installation

The modules you bought appear directly in your back-office

Facebook Dynamic Ads + Pixel & Shops Module

Facebook Dynamic Ads + Pixel & Shops Module

Official

100% trusted

1-click installation

Explore

Learn

Discover us

Contact us

Facebook Dynamic Ads + Pixel & Shops Module

Facebook Dynamic Ads + Pixel & Shops Module

Receive our promos and tips

Official

100% trusted

1-click installation

Explore

Learn

Discover us

Contact us

Find us