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Dynamic Ads + Pixel

Dynamic Ads + Pixel Module

Developed by Business Tech
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More than 90 % of users recommend this product

45
10
2
1
0

The average rating includes all reviews over the last six months.

(58 votes)
Level: laptop laptop laptop

Users think this product is suitable for e-merchants who are:

Beginners  
18
Intermediate  
25
Advanced  
15
  • Modules
    Partner Creator
  • +2500
    downloads!
  • PrestaShop
    1.5.0.0 - 1.7.5.0
module - Remarketing & Shopping Cart Abandonment - Dynamic Ads + Pixel - 1
module - Remarketing & Shopping Cart Abandonment - Dynamic Ads + Pixel - 2
module - Remarketing & Shopping Cart Abandonment - Dynamic Ads + Pixel - 3
module - Remarketing & Shopping Cart Abandonment - Dynamic Ads + Pixel - 4
module - Remarketing & Shopping Cart Abandonment - Dynamic Ads + Pixel - 5
module - Remarketing & Shopping Cart Abandonment - Dynamic Ads + Pixel - 6
module - Remarketing & Shopping Cart Abandonment - Dynamic Ads + Pixel - 7
module - Remarketing & Shopping Cart Abandonment - Dynamic Ads + Pixel - 8

Overview

Export on Facebook shop, create product ads, identify on Instagram, make tracking

What this product does for you

person_add

Traffic Bring shoppers back to the shop

* * * WINNER OF THE 2017 PRESTASHOP AWARDS CEREMONY FOR THE BEST MODULE * * *

EXPORT A HIGH QUALITY PRODUCT FEED ON FACEBOOK

Simply export your catalogs in your Business Manager account and diffuse your products in few clicks on Facebook and Instagram.

The module offers you the ability to completely configure the data feed to export through a lot of options. Product feeds generated and imported in the Facebook Business Manager will allow you:

  • to automatically supply and keep updated the shop section of your Facebook page
  • to diffuse Facebook product ads for very targeted audiences
  • to identify your products in your Facebook and Instagram publications or stories


TAKE ADVANTAGE OF THE WORLD'S MOST ADVANCED ADVERTISING TECHNOLOGY

Thanks to countless personal information collected on its network, each more accurate than the others, Facebook has a powerful advertising targeting tool on which Google can not compete. On the Business Manager interface you have a multitude of options allowing you to create your advertising audiences according to age, sex, family situation, geographical location, interests, groups, liked pages and any other information that Facebook has about its users.

By installing a tracking tag (Facebook pixel) on your site pages, our module allows you to further enhance these audiences. Indeed, this pixel allows you to create audiences based on your visitor activity (purchases, products seen, carts,...).

It also allows you to enjoy the indisputable efficiency of dynamic retargeting. Thus, you can for example to launch ad campaigns that will automatically display to Facebook users, the products they previously viewed on your site, or relevant product recommandations. Business Manager tools will then allow you to analyse the efficiency of these ads (conversion tracking).

The power of Facebook also allows you to acquire new customers by attracting people whose interests are close to your current customers. Indeed, the personal information of the social network users, own by Facebook, is compared to the one of your existing customers. You can therefore display your products to these audiences, which are similar to your clientele.

Last but not least, the cost is also typically lower than Google's!

Features

IMPLEMENTATION OF FACEBOOK PIXEL ON YOUR SHOP

  • Quick installation of Facebook pixel code
  • Very exhaustive pixel implementation:
  • Tracking of each product, category, brand or supplier page
  • Tracking of new products, promotions and best seller pages
  • Tracking of "add to wishlist" actions (1.6)
  • Tracking of "add to cart" actions
  • Tracking of every checkout process steps, from account creation to payment confirmation
  • Configuration of the order amounts sent by the pixel after a purchase: with or without tax, with or without packaging and/or shipping cost
  • Product ID with language information included, which allows to make a tracking by language


A LOT OF OPTIONS FOR DATA FEED CONFIGURATION

  • Choice of the product export method: by brand or by category
  • Selection of the brand(s) or category(ies) to export
  • Product exclusion rules (out of stock products, without EAN/MPN code, with a price lower than a certain value,...)
  • Specific product exclusion system
  • Configuration of the description type and product availability to send
  • Management of attributes/features to include in the feed and tab dedicated to apparel products
  • Management of shipping fees
  • Advanced options:
  • Intuitive keyword-based system to match your product categories to Facebook's own product categorization
  • Custom Labels management
  • Integration of Google Analytics parameters

All of these options result in a very high quality product feed and optimal results in your advertising campaigns.


GENERATION OF QUALIFIED DATA FEEDS

  • Robust export system which works even with the largest catalogs (up to 200,000 products)
  • Choice of the export method: CRON task or "on-the-fly" file generation on your server in order to automatically update your data on Facebook
  • Generate as many feeds as different existing "Country/Language/Currency" groups on your shop to create fully qualified ads and adapted to the users. Each "Country/Language/Currency" feed is to be imported into a catalog dedicated to the corresponding "Country/Language/Currency" group, on the Business Manager (the catalog creation procedure is detailed in our documentation).


INSTAGRAM COMPATIBILITY

Thanks to your product catalog export you can not only diffuse dynamic product ads on Instagram but also use the Instagram Shopping feature by tagging your products in your publications or stories.


PERFECT COMPATIBILITY WITH "ADVANCED SHOP FOR FAN PAGE" FOR A FULLY CUSTOMIZED FACEBOOK SHOP

If you want a completely customized Facebook shop and stand out from the competition, you can associate "Dynamic Ads + Pixel" with our "Advanced Shop for Fan Page" module (available here: https://addons.prestashop.com/en/products-on-facebook-social-networks/1048-advanced-shop-for-fan-page.html). "Advanced Shop for Fan Page" allows you to create a fully customizable "shop" tab, both in terms of design and displays, multilingual and multicurrency. It's perfectly compatible with "Dynamic Ads + Pixel", allowing you to take advantage of all the features of the latter, while enjoying of a unique Facebook shop.


To know more about the difference between the Facebook native shop tab (and filled by our "Dynamic Ads + Pixel" module) and the custom tab set by our "Advanced Shop for Fan Page" module, read our detailed comparison at this address: https://faq.businesstech.fr/en/faq/230

Frequently bought together

Add "Dynamic Ads + Pixel" to your cart along with:

  • Implement Google AdWords Remarketing and Dynamic Remarketing campaigns and drastically increase your conversion rate and sales.

    $5999
  • The professional version of our best-seller, Google Merchant Center: Increase your sales by 20% to 50% in just a few days, thanks to Google Shopping and Adwords !

    $17499

What your customers will like

While browsing their Facebook or Instagram feed, your customers will take advantage of targeted and relevant ads that will make them save their time since they will directly go to the products they like. This will therefore improve their perception of your shop and brand.

By filling the shop tab of your Facebook page, you can present the products you sell to Facebook users. In one click they access to an advanced view of the product and in another, they can directly reach the related product page on your site and finalize their order.
 

Recommendation

This module requires you to register in the Facebook Business Manager. This registration is totally free. Here is the link to register you : https://business.facebook.com/

If your shop's head office is located in one of the countries where Instagram Shopping is available, you can use the module to tag your products in your Instagram posts!

By installing this module you put code snippet(pixel) into the pages of your website to track the activity of your users on your website. The collected information is then sent to Facebook in order to be processed and then used to create custom audiences and targeted advertising campaigns(including dynamic remarketing campaigns). Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation(e.g. your Terms and Conditions). You must provide them with the link that will direct them to Facebook’s personal data policy(https://www.facebook.com/about/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
We decline all responsability in case of non-compliance with the above mentioned Regulation.

Support and updates

You automatically get 3 months of support for this product.

For 90 days after your purchase, you can enjoy technical and feature support, as well as access to updates available for this product.

Make sure this product runs well on your store for 12 months with Option Zen!

With Option Zen, you get access to ALL updates for the product for one year following purchase. Support from the product developer is available by email to answer all your technical and feature-related questions.

What is Option Zen?

Option Zen includes two services:

  • Unlimited after-sales support during the period covered by the option
  • Access to all updates for the product during the period

Option Zen is available at a discount when purchasing this product, but, if you miss out, you can also buy it via your customer account later. It is valid up to one year following the date of purchase of your product. The earlier you buy it, the longer you can enjoy it!

What does it include?

The following are included in Option Zen:

  • questions about using the module/theme;
  • solving technical problems related to the module/theme;
  • access to all module/theme updates.

The following services are not included in Option Zen:

  • customization and special development;
  • installing and updating the module/theme;
  • solving problems concerning third-party services, hosting, the server, or the PrestaShop software.

Testimonials

Ease to install module and adds products to the feed automaticly based on the filters I set up. Support is competent and patient. Had a small config problem / question and they fixed it fast. Best regards Lars, Silvo.dk

Lars P. - 12/21/2017

Support is very responsive and helpful!

Kissinger D. - 11/22/2017

Worked right out of the box, easy and flexible to configure, and the next day we started seeing some Facebook dynamic retargeting ads on desktop and mobile. Highly recommend.

Business T. - 09/09/2016

The reviews were selected by the developer of this product according to the satisfaction expressed by the customers.

What's New in Version 1.2.17(10/04/2018)

  • Remove simple quote for addToCart click event due to Facebook update on the best seller and new products page

About the developer, Business Tech

Business Tech

Business Tech is a Platinum Partner Agency and one of PrestaShop Addons’ oldest and most popular module developers. Since 2009, we have strived to produce the best modules on the market and a smart module catalog, with a focus on Google, Facebook and other social networks, as well as financial reporting. Business Tech also prides itself on having a sterling tech support and customer service department, where you’ll get prompt & efficient help.

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$8499

Benefits:

  • 3 months of free support (Learn more)
  • Developed by a Top Developer
  • Documentation included
  • Compatibility v1.5.0.0 - v1.7.5.0

  • Version 1.2.17 (10/04/2018)

  • Available in en es fr it

Questions? Contact the developer
This developer answers your questions in:

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