First Open Source automatic marketing tool that provides detailed information of your visits with user tracking, which together with its powerful configuration and automation tool will help you to get more customers, cultivating relationships with your visits based on their buying preferences based In their navigation and automate your marketing campaigns, cultivating relationships with your potential customers through landing pages, forms, sending email, ...., and even integration with the main CRMs.
Open source tool with the following characteristics:
· Tracking of users and pages visited
· Send and configure personalized and automatic e-mails to each customer segment
· Segmentation of visits by tags, user data, visited pages, source
· Text A / b
· Registration forms
· And whatever you can think of
1 – Lead Captation
This tool allows you to capture leads through a form that you can make available to users on your company's website.
The main objective is to create a database that will become a valuable asset for commercial and marketing teams.
In this sense, Mautic will help you to:
• Track anonymous visitors who have not yet registered.
• Segment leads and create lists.
From the Mautic tool, campaigns can be launched. These are coordinated actions with which the contacts of the database are to achieve a proposed objective.
With Mautic, you can create emails from the templates provided by the tool itself or create your own.
Mautic also allows you to create forms so that you can get information from users who visit your web page from valuable content, such as ebooks or other downloadable.
Likewise, it is possible to define the actions that you want to occur when users fill out the form and send it; You can even prepopulate the form fields and update the lead information.
5) Lead Scoring
Mautic offers a system that allows to assign punctuation to the possible actions that a user makes with your company. In this way, the user will accumulate points