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Five tips for a successful back to school season on your online store

Five tips for a successful back to school season on your online store

Back to school is the second biggest moment in your e-commerce year, with a 20% increase in Google requests.
We've put together a few tips to make your website the place to be before classes start again.

Get a site analysis in before the bell

Get a site analysis in before the bell

Over the summer, take the time to browse your site as if you were a customer.
Is your store adapted for mobile browsing? Are the categories clear? Do the images use quality visuals?
Also spend time analyzing your store's greatest strengths: your most profitable products, categories to optimize according to their conversion rate... This will allow you to improve weak points in your catalog and emphasize strong points for a successful back to school season.

We recommend these modules to help you on your quest:

Dashboard by category

This module lets you boost your store's performance and adapt your sales and inventory depending on results. You can follow-up in real time on all your categories:

  • Number of products online
  • Average price of products
  • Number of products sold over a given period
  • Best product
  • Revenue generated over a given period

Product page statistics

This is an essential tool for product analysis. A number of important points will be presented for a selected period:

  • Number of products sold
  • Revenue
  • Cart abandons with this product
  • Information about the customers who are buying
  • Refund rate

The results are compared with other products in the category, so you can see your ranking and your best sellers.

To do list (back office)

No need for multiple programs anymore: The To Do List module is now included in your dashboard and lets you create, edit, prioritize, and select categories for your tasks, so you can stay organized and save time every day!

Boost your visibility

Boost your visibility

90% of Internet users use a price comparison service before purchasing. Get ready for the back to school season by exporting your products to the comparators most used by your target and to marketplaces adapted for your sector. In 2016, marketplace sales rose 66%.

Google Merchant Center is the most powerful and advanced module to add your products to Google Shopping and gain thousands of new, qualified visitors to your store

Amazon Marketplace synchronizes your catalog in just a click, so you can make your products known to millions of Amazon users.

FastBay (eBay) lets you synchronize your catalog on the eBay marketplace in under five seconds.

Revive your community post-vacation

Revive your community post-vacation

As the summer season comes to a close, it's time to get back in touch with customers and tell them about your new collections.

Prepare a "back to school specials" newsletter to invite your customers to come have a look. Showcase your various products and offer incentivizing discounts to increase sales! One of every two customers will purchase a product after seeing it in a newsletter.

Change your site's colors to match a back to school theme: new slides, new background, etc.

Post to social networks: Showcase your new products, offer special back-to-school offers, and offer a contest to win over potential users. A whole 30% of web users use social networks to find a product. Don't let that visibility slip away!

Increase your newsletter subscribers using the module pop newsletter, which lets you show a pop making it easy for customers to sign up, to encourage them to do so.

Optimize visibility of your products and special offers

Optimize visibility of your products and special offers

Think about reorganizing how your products are presented in your catalog: 73% of web users will leave after two minutes if they can't find what they're looking for (and some even sooner than that!). Highlight your search feature, simplify browsing as much as possible, and make your product sheets clear so that buying is easy.

Savvy Search Autocomplete is a search module offering auto-completion and a number of results: by name, category, image, and so on. It's perfect for optimizing the customer experience.

Think about reorganizing how your products are presented in your catalog: 73% of web users will leave after two minutes if they can't find what they're looking for (and some even sooner than that!). Highlight your search feature, simplify browsing as much as possible, and make your product sheets clear so that buying is easy.

Countdown Sale Banner offers yet another way to entice customers, including the possibility of adding a countdown timer to all your site's pages.

Pop Promo is perfect for boosting your price cuts or launching a new product

Push On Cart offers a very easy way to increase your average cart, through relevant promotions on your customers' cart page.

Give your customers some time to think about their purchase

Give your customers some time to think about their purchase

Let them save items directly from their cart, a feature loved by the undecided and the forward-thinking. Some customers just like to get everything together in one place before making their back-to-school purchases.

Buy Later is a distinguishing feature of major e-commerce sites, and is a must-have if you are looking to improve your sales and conversion rate. In just one click (much faster than with a wish list!), customers can set aside products rather than deleting or forgetting them. That way, the next time they visit the site, they can find their products already in the shopping cart. All they have to do is add them to the day's order.

The back to school season is an important part of the e-commerce calendar. Our five tips are sure to get you through it in style!