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Conversion Tracking Pixels and Custom Audiences

Conversion Tracking Pixels and Custom Audiences Module

Developed by Community developer

More than 90 % of users recommend this product


The average rating includes all reviews since the product launch.

(30 votes)
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Users think this product is suitable for e-merchants who are:

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Install the Facebook Pixels on your website in a single click. Instantly start tracking your Facebook Ads Conversions / Purchases and other useful events on your website. Create custom audiences for effective targeting. 

What this product does for you


Traffic Improve visibility on social networks


Traffic Help acquire new customers

  • Easily setup Facebook conversion tracking Pixel on your PrestaShop order confirmation pages without editing any files.
  • Support for Facebook standard events like: View Content, Add to Cart, Initiate Checkout, Purchase with content ids, currency, value, referrer and other parameters.
  • No need to hire a programmer. Activate pixel with an easy copy-paste action.
  • This PrestaShop module will help you add the new Facebook Pixel and conversion tracking code on your PrestaShop order-confirmation page effortlessly, without any programming help or editing of any PrestaShop files or theme files.
  • The code is added by the module, so changing the current theme, or any update on the theme won't affect the tracking code setup.
  • Save time and effort managing the code and concentrate on improving your conversion rate and get better ROI.


  • Tracks the View Content Event on all pages.
  • Tracks the Add To Cart Event when visitor clicks the add to cart button
  • Tracks the Initiate Checkout Event when visitor starts the checkout process
  • Tracks the Purchase event on the order confirmation page
  • Setup Custom Audiences easily in your Facebook Ads Account.
  • Facebook Pixel Base code added on all the pages.
  • Standard conversion event code added automatically on the order confirmation pages. No programming or file editing required.
  • Dedicated support available for any technical help.

Frequently bought together

Add "Conversion Tracking Pixels and Custom Audiences" to your cart along with:

  • Set up the official Facebook Pixel module to reach new potential customers and easily analyze the activity and performance of your shop! With the Pixel, create and export your product catalog in the Facebook Business Manager platform to manage your campaign and sell products through your Facebook Page or Instagram feed.

  • This module allows you to fully comply with the GDPR/LOPD Cookies Section . Display a responsive and custom warning banner and disable cookies when users enter your website until you obtain their consent.



We value your association with us and appreciate your purchase of our module. We are eager to help you should you face any technical problem. In case of any technical help or support, please contact us through PrestaShop support system and we will get back to you in 24 hours based on our time zone differences


This module is designed only to work with Facebook Pixels and for tracking Facebook Ads only.

Support and updates

You automatically get 3 months of support for this product.

For 90 days after your purchase, you can enjoy technical and feature support, as well as access to updates available for this product.


The module installation is easy and straightforward:

  • After installing the module enter the Facebook pixel ID in the settings screen of the module.
  • Save the settings and you should be ready to go. Done!

  • Check that the pixels appear correctly on your website using the Facebook Pixel Helper Chrome extension.

    Once you have installed the module, the module will instantly start tracking 'View Content' events in all page. It will track"Add to cart" events when visitor clicks on the add to cart button of your website. It will also track "Initiate Checkout" event when visitor clicks on the "Checkout" button of your cart page. "Purchase" events is tracked on the order confirmation page. These events are recorded and you can see the reports in your Facebook ads Account.

    What's New in Version 1.5.6(04/25/2017)

    • Minor Bug Fixes
    • Enhancements in tracking code

    About the developer

    Community developer

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    This developer answers your questions in:



    • 3 months of free support (Learn more)
    • Documentation included
    • Compatibility v1.4.0.1 - v1.7.0.6

    • Version 1.5.6 (04/25/2017)

    • Available in EN, ES

    Questions? Contact the developer
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