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FB Pixel Events

FB Pixel Events Module

Developed by Community developer
  • PrestaShop -
module - Analytics & Statistics - FB Pixel Events - 1
module - Analytics & Statistics - FB Pixel Events - 2
module - Analytics & Statistics - FB Pixel Events - 3


The FB Pixel events module allows you to analyze the activity and performance of your shop!

A powerful tracking tool that supports you and helps you to understand the actions of visitors on your shop.

What this product does for you


Traffic Analyze website traffic

With this module, you can follow the activity on your site!

  • Analyze and track visits to your website via Facebook Events Manager
  • Trigger events such as (a visit to an important content page, a search on your website, adding items to a shopping cart, starting a payment process...)
  • Follow the customer's journey step by step
  • An analysis report that allows you to optimize your site for faster browsing and purchase


Standard installation of PrestaShop, a PIXEL analysis tool on your entire website via Facebook Events Manager.

Using the module :
  • Once the module is installed, the script is placed so that it is present on all your pages

Configuration of the module :
  • Enter the Facebook pixel ID to enable events
  • Enable event view -> Content (a visit to a page of content important to you, such as a product page, a landing page or an article)
  • Activate the event -> Search (a search performed on your website, application or other property (for example, product or travel search)
  • Enable event -> Add to Wish List (add items to a wish list (example: click on an Add to Wish List button on a website)
  • Enable event -> Add to cart (add items to a cart (example: click on an Add to cart button on a website)
  • Activate event -> Start payment (the beginning of a payment process)
  • Activate event -> Buy (The completion of a purchase, usually indicated by receipt of an order or purchase confirmation or transaction receipt)
  • Add a variable or static value
  • Add a currency (EUR, USD...)
  • Add a content ID

Frequently bought together

Add "FB Pixel Events" to your cart along with:

  • Set up the official Facebook Pixel module to reach new potential customers and easily analyze the activity and performance of your shop! With the Pixel, create and export your product catalog in the Facebook Business Manager platform to manage your campaign and sell products through your Facebook Page or Instagram feed.

  • This module allows you to fully comply with the GDPR/LOPD Cookies Section . Display a responsive and custom warning banner and disable cookies when users enter your website until you obtain their consent.


What your customers will like

With the Facebook Pixel Events module, correct and optimize your site to make it easier to navigate and take it to the store!


To use the Facebook Pixel Events module, you must have your "Pixel ID" via "Facebook Events Manager" in order to inform it in the module configuration and to be able to benefit from the power of tracking!

Support and updates

You automatically get 3 months of support for this product.

For 90 days after your purchase, you can enjoy technical and feature support, as well as access to updates available for this product.


Standard installation PrestaShop

What's New in Version 1.0.1(08/10/2019)

  • Anglais
  • Français

About the developer

Community developer

Need help?

This developer answers your questions in:
en fr



  • 3 months of free support (Learn more)
  • Documentation included
  • Compatibility v1.6.0.4 - v1.7.6.1

  • Version 1.0.1 (08/10/2019)

  • Available in EN

Questions? Contact the developer
This developer answers your questions in:

en fr