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Pixel Tracking Pro & Custom Audiences

Pixel Tracking Pro & Custom Audiences Module

Developed by Community developer
  • PrestaShop -
module - Analytics & Statistics - Pixel Tracking Pro & Custom Audiences - 1
module - Analytics & Statistics - Pixel Tracking Pro & Custom Audiences - 2
module - Analytics & Statistics - Pixel Tracking Pro & Custom Audiences - 3


Module integrates Facebook Pixel and Create Custom Audiences and Track Conversions (purchases) without effort, just go to Facebook, get your pixel ID, copy the code, paste it to the module and you're done.

What this product does for you


Traffic Optimize paid search placement (SEM - SEA) for products

With this module you will see on your Facebook account the conversions made through your ads. This way you can optimize your campaigns, reduce the cost and increase the sales.

Also you'll also be building your Custom Audience, perfect for doing a re-targeting / re-marketing campaigns.

And on top of that it's extremely easy to configure, just add your Facebook Pixel ID in moduel configuration and you are ready to go.


Module supports newest Facebook Pixel implementation, allowing you to track Conversions and also to create Custom Audiences in Facebook.

Supported standard Events:

  • Purchase (track sale conversions),
  • InitiateCheckout (initiate checkout process), 
  • ViewContent (display product page),
  • PageView (display page),
  • AddPaymentInfo (choose payment method),
  • ViewCategory (displaing category),
  • AddToCart (adding product to cart / basket)

For every event we pass all required informations to Facebook.

Frequently bought together

Add "Pixel Tracking Pro & Custom Audiences " to your cart along with:

  • The ONLY module 100% compatible with ALL MailChimp services, which is leader in the market of e-mailing solutions. Fully automate your customer relationship and boost your conversion rate with this very complete module.

  • The General Data Protection Regulation (GDPR) comes into force on May 25, 2018. Bring your store into compliance with the EU regulations! Developed by the PrestaShop team with help from our GDPR experts, the Official GDPR Compliance module is the only one that offers you a complete solution adapted not only for your site that processes the personal data collected by the PrestaShop solution, but


Support and updates

You automatically get 3 months of support for this product.

For 90 days after your purchase, you can enjoy technical and feature support, as well as access to updates available for this product.


Just go to facebook Ads Manager or Power Editor, select Tools > Pixels, copy your pixel ID and paste it to the Module and you are ready!
Once you have the code this module will do all the necessary changes. This is the perfect module to increase your sales and the ROI with Facebook.

To Use the conversion pixel in Facebook Campaigns:
  • Enter to Facebook ad manager
  • Create a campaign and choose your type of campaign
  • Choose your pixel from the drop-down (if you have some old pixels note that the new Facebook's Pixel show the account name instead of the pixel identifier)
And that's all, happy selling!

What's New in Version 1.1.1(03/19/2017)

  • + initial relase

About the developer

Community developer

Need help?

This developer answers your questions in:
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  • 3 months of free support (Learn more)
  • Documentation included
  • Compatibility v1.5.0.0 - v1.6.1.18

  • Version 1.1.1 (03/19/2017)

  • Available in en pl

Questions? Contact the developer
This developer answers your questions in:

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