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Google Tag Manager Enhanced Ecommerce (UA) - PRO

Google Tag Manager Enhanced Ecommerce (UA) - PRO Module

Developed by Community developer

More than 90 % of users recommend this product


The average rating includes all reviews since the product launch.

(79 votes)
Level: laptop laptop laptop

Users think this product is suitable for e-merchants who are:

  • +2500
  • PrestaShop -
module - Analytics & Statistics - Google Tag Manager Enhanced Ecommerce (UA) - PRO - 1
module - Analytics & Statistics - Google Tag Manager Enhanced Ecommerce (UA) - PRO - 2
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module - Analytics & Statistics - Google Tag Manager Enhanced Ecommerce (UA) - PRO - 8
module - Analytics & Statistics - Google Tag Manager Enhanced Ecommerce (UA) - PRO - 9


The most advanced and reliable module to work with Google Tag Manager! Add an enhanced and customized datalayer on every pages of your shop and plug every others services you like in few clicks (Analytics, Fb Pixel, Adwords...).

What this product does for you


Traffic Analyze website traffic

Google Analytics Enhanced Ecommerce :
This module sends a lot more informations than classic Google Analytics (or Universal Analytics), so you can have more accurate ecommerce reports. Know more about your e-commerce : Shopping and purchasing behavior, Economic performance, Merchandising success, Product Attribution...

Why use Google Tag manager ?
"A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update."
A tag Management system also increases your Page speed assembling all your tags and load them asynchronously.
For more informations :


  • Covers every aspects of Universal Analytics
  • Works with Google Tag Manager (GTM)
  • Dynamic Datalayer on every pages
  • Track with accuracy orders
  • Work with classic checkout
  • Work with One Page Checkout
  • Total paid amount
  • Shipping Fees
  • Taxes
  • Products list
  • Refund (Partial / total)
  • Coupon
  • Client informations (User ID, new client, past orders)
  • Track product display in lists (category, top, new, search, promotion)
  • Track product detail
  • Track coupon performance
  • Track add to cart / remove from cart (with quantity and combination)
  • Track checkout steps
  • Display orders sent to anaytics

This module generates a dynamic Datalayer on every pages of your website. You can use these informations in Google Tag Manager to add every tags you like :
  • Adwords Remarketing
  • Conversion Tracking
  • Facebook Pixels
  • Affiliation Tracking
  • And many others!

  • No override, works with most other modules
  • Customer service answers very fast!
  • [Bonus] Google Customer Reviews integration

Frequently bought together

Add "Google Tag Manager Enhanced Ecommerce (UA) - PRO" to your cart along with:

  • The PRO version of Google Merchant Center: even more control on product data, export of reviews and special offers

  • Tired of receiving spam emails? Our module allows you to integrate Google protection on your registration and contact form. Spam emails are blocked. Your customers do not need to copy anti-robot code.



  • Work with classic checkout
  • Work with native One page Checkout
  • Work with module "PresTeamShop onepagecheckoutps"
  • Work with module "Knowband One Page Checkout (supercheckout)"
  • Work with module "Prestasworks Klarna Checkout (klarnaofficial)"

What your customers will like

With more informations about your customers behaviours, you can adapt your online shop to fit their needs.
Push on top your best categories, re-design your checkout process to have less abandoned carts and much more ...   

Support and updates

You automatically get 3 months of support for this product.

For 90 days after your purchase, you can enjoy technical and feature support, as well as access to updates available for this product.

Make sure this product runs well on your store for 12 months with Option Zen!

With Option Zen, you get access to ALL updates for the product for one year following purchase. Support from the product developer is available by email to answer all your technical and feature-related questions.

What is Option Zen?

Option Zen includes two services:

  • Unlimited after-sales support during the period covered by the option
  • Access to all updates for the product during the period

Option Zen is available at a discount when purchasing this product, but, if you miss out, you can also buy it via your customer account later. It is valid up to one year following the date of purchase of your product. The earlier you buy it, the longer you can enjoy it!

What does it include?

The following are included in Option Zen:

  • questions about using the module/theme;
  • solving technical problems related to the module/theme;
  • access to all module/theme updates.

The following services are not included in Option Zen:

  • customization and special development;
  • installing and updating the module/theme;
  • solving problems concerning third-party services, hosting, the server, or the PrestaShop software.


Easy to install and the documentation helps a lot for tag configuration in Google tag manager.

Vincent P. - 10/27/2016

easy to install and delivers to the expectations!

Peter S. - 11/15/2017

Must have addon for every prestashop website. Easy to install, well documented and impressive after sales support. I'm really satisfied with this addon.

Emre d. - 08/07/2017

The reviews were selected by the developer of this product according to the satisfaction expressed by the customers.


  •  You need a Google Tag Manager account (
  • Install module, and enter your GTM ID (GTM-XXXXXX)
  • Configure yours tags in Google Tag Manager. Step by step configuration is explained in module documentation.
  • Enjoy your new detailed reports

What's New in Version 4.8.7(08/23/2019)

  • Add compatibility with URL rewrite modules
  • Product name / product category can use link_rewrite instead of name
  • In PS1.7, the datalayer contains the data of the selected combination
  • Datalayer now accept unicode characters
  • Compatibility with iyzico module
  • Add customer group in datalayer
  • add security fix in datalayer search

About the developer

Community developer

Need help?

This developer answers your questions in:
en fr



  • 3 months of free support (Learn more)
  • Developed by a Top Developer
  • Documentation included
  • Compatibility v1.5.0.0 - v1.7.6.1

  • Version 4.8.7 (08/23/2019)

  • Available in EN, FR, IT

Questions? Contact the developer
This developer answers your questions in:

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