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Pixel Conversion Pro - All events tracking integration

Pixel Conversion Pro - All events tracking integration Module

Developed by Community developer
(13 votes)
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More than 90 % of users recommend this product

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Users think this product is suitable for e-merchants who are:

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  • +100
    downloads!
  • PrestaShop
    1.3.0.1 - 1.7.4.0
module - Analytics & Statistics - Pixel Conversion Pro - All events tracking integration - 1
module - Analytics & Statistics - Pixel Conversion Pro - All events tracking integration - 2
module - Analytics & Statistics - Pixel Conversion Pro - All events tracking integration - 3
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Overview

Facebook Pixel is a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns. Using the FB pixel, you can leverage the actions people take on your website.

What this product does for you

person_add

Traffic Analyze website traffic

With the FB pixel, you can:
  • Measure cross-device conversions: See how your customers are moving between devices before they convert.
  • Optimize delivery to people likely to take action: Ensure your ads are being seen by people most likely to take the action you want them to take, like purchase or fill out a form.
  • Automatically build audiences for website visitors to retarget: Create Custom Audiences for people who take specific actions on your website, like visited a product page, added to cart or purchased a product.
  • Create Lookalike Audiences. Find more people who similar to your best customers.
  • Run dynamic product ads. Create relevant and timely ads on FB based on the products people have visited on your website.
  • Access Audience Insights. Get rich insights about the people who visit your website. 

Features

When more and more conversions happen on your website, FB gets better at delivering your adverts to people who are likely to take certain actions. This is called conversion optimisation.
 
The FB pixel is a powerful tool that helps you do the following: 
  • Deliver adverts to people who are likely to take actions on your website that you care about.
  • Learn which adverts lead to the most actions.
  • Create Custom Audiences from your website
When someone visits your website and takes an action (e.g. buys something), the FB pixel is triggered and reports this action. It will then try to match this action to someone on FB . This way, you'll know when a customer took an action after seeing your FB advert. You'll also be able to reach this customer again by using a Custom Audience.
  • Get the full picture - Place the entire pixel base code on every page of your website. This way, you won't miss any conversion events.
  • Don't forget about mobile - If you have a separate mobile website, place the pixel on there too. We can track conversion data across devices and let you know when people view your adverts on one device but convert on another. If you have an app, consider using App Events for the same reason. 
  • Track the events that matter - On certain pages, add a standard event or custom conversion. Standard events give you more features, but custom conversions are much easier to set up.If you'd prefer not to edit your website's code, we recommend using custom conversions.If you'd prefer to measure and optimise on more data points and don't mind editing your website's code, we recommend using standard events and parameters.Don't forget to track your adverts so that you know what effect they had on your business goals.
  • Choose the right optimisation - Optimise your adverts for your actual business goal. However, if you have a low-traffic website, try optimising an earlier, higher-volume action first. For example, if your goal is online sales, you may try optimising "Add to basket" or "Product view" before switching back to "Purchase". This is especially helpful if your adverts aren't delivering as expected.
  • Increase your potential audience - Find more people that look like your best customers with lookalike audiences. Broadening your audience in this way will help with advert delivery.
  • Calculate your return on investment - Pass a conversion value back so that you can work out exactly how much your return on investment was. For example, instead of only seeing that your FB adverts drove 30 sales, you'll be able to see that they drove 30 sales worth £300. This will help you compare your results from FB with those from other advertising channels. Don't forget to also check cross-device conversions to better understand your customers' purchase behaviour on mobile compared to desktop.
  • Choose automatic and always on - If you have a product catalogue, consider using your FB pixel with Dynamic adverts.

Frequently bought together

Add "Pixel Conversion Pro - All events tracking integration" to your cart along with:

  • This module synchronizes the list of subscribers to your PrestaShop newsletter with your MailChimp list in 2 ways : PrestaShop to MailChimp Mailchimp to PrestaShop

    $4999
  • Decrease the number of you store's abandoned carts by adding a notification that will appear directly in the customer's browser. This module can be installed and configured in just 30 seconds and displays the number of products in a customer's cart next to your store's favicon. It's a discrete and effective nudge to remind users they have a full cart and encourage them to check out!

    $3999

What your customers will like

  • Fast
  • Secure
  • Reliable
  • Scalable
  • Enjoyable

Recommendation

Read the documentation

Support and updates

You automatically get 3 months of support for this product.

For 90 days after your purchase, you can enjoy technical and feature support, as well as access to updates available for this product.

Make sure this product runs well on your store for 12 months with Option Zen!

With Option Zen, you get access to ALL updates for the product for one year following purchase. Support from the product developer is available by email to answer all your technical and feature-related questions.

What is Option Zen?

Option Zen includes two services:

  • Unlimited after-sales support during the period covered by the option
  • Access to all updates for the product during the period

Option Zen is available at a discount when purchasing this product, but, if you miss out, you can also buy it via your customer account later. It is valid up to one year following the date of purchase of your product. The earlier you buy it, the longer you can enjoy it!

What does it include?

The following are included in Option Zen:

  • questions about using the module/theme;
  • solving technical problems related to the module/theme;
  • access to all module/theme updates.

The following services are not included in Option Zen:

  • customization and special development;
  • installing and updating the module/theme;
  • solving problems concerning third-party services, hosting, the server, or the PrestaShop software.

Testimonials

A module that brought me so much joy. Thanks!

Ionut C. - 04/19/2017

Very good support from the developer

Marcel B. - 05/10/2017

its ok!

Massimiliano c. - 12/15/2016

The reviews were selected by the developer of this product according to the satisfaction expressed by the customers.

Installation

Download the module from your account
Go to your shop's dashboard
Go to Modules
Click Add Module and select the archive you've downloaded from your computer
Install the module
Go to module's configuration page

What's New in Version 2.5.5(06/20/2017)

  • PS 1.7 update
  • Design improvements

About the developer

Community developer

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This developer answers your questions in:
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$3999

Benefits:

  • 3 months of free support (Learn more)
  • Developed by a Top Developer
  • Documentation included
  • Compatibility v1.3.0.1 - v1.7.4.0

  • Version 2.5.5 (06/20/2017)

  • Requires an external service Yes

  • Available in en bg br ca de es fr gr hu it nl pl ro tr

Questions? Contact the developer
This developer answers your questions in:

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