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Necessary update of your password on PrestaShop Addons

Hello,

You are currently the holder of an Addons account created from your Paypal account, which allows you to connect to our marketplace.

In order to increase security and simplicity, we are implementing a single authentication system. Therefore, signing in with PayPal won’t be possible on our marketplace, from April 2nd on. Read morearrow_right_alt

To continue to access your personal space on PrestaShop Addons, we simply invite you to reset your password as of now by clicking on the link below.

You will receive a new password allowing you to directly sign in to your Addons account, without using PayPal. Once logged in, you will be able to change this password in your personal space.

Your Addons account will not be affected in any way by this development.

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V1.4.0.1 - V1.7.7.8
From V1.4.0.1 to V1.7.7.8

Overview

Facebook Pixel is a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns. Using the FB pixel, you can leverage the actions people take on your website.

What this module does for you

person_add Analyze website traffic
With the FB pixel, you can:
  • Measure cross-device conversions: See how your customers are moving between devices before they convert.
  • Optimize delivery to people likely to take action: Ensure your ads are being seen by people most likely to take the action you want them to take, like purchase or fill out a form.
  • Automatically build audiences for website visitors to retarget: Create Custom Audiences for people who take specific actions on your website, like visited a product page, added to cart or purchased a product.
  • Create Lookalike Audiences. Find more people who similar to your best customers.
  • Run dynamic product ads. Create relevant and timely ads on FB based on the products people have visited on your website.
  • Access Audience Insights. Get rich insights about the people who visit your website. 

What your customers will like

  • Fast
  • Secure
  • Reliable
  • Scalable
  • Enjoyable

Installation

Download the module from your account
Go to your shop's dashboard
Go to Modules
Click Add Module and select the archive you've downloaded from your computer
Install the module
Go to module's configuration page

You have a question ?

This developer answers your questions in:
en, fr, it, es, cs, de, nl, pl, tr, pt, ru, zh

Technical sheet

Latest update

06/20/2017

Available in

en, bg, br, ca, de, es, fr, gr, hu, it, nl, pl, ro, tr +8

PrestaShop Compatibility

V1.4.0.1 - V1.7.7.8

Module version

V 2.5.5

Number of downloads

515

Level

Beginners

Documentation

Included

Developer

Community developer

Developer languages

en, fr, it, es, cs, de, nl, pl, tr, pt, ru, zh +8

Account required on a third-party service

Yes

Category

Analytics & Statistics

Features

When more and more conversions happen on your website, FB gets better at delivering your adverts to people who are likely to take certain actions. This is called conversion optimisation.
 
The FB pixel is a powerful tool that helps you do the following: 
  • Deliver adverts to people who are likely to take actions on your website that you care about.
  • Learn which adverts lead to the most actions.
  • Create Custom Audiences from your website
When someone visits your website and takes an action (e.g. buys something), the FB pixel is triggered and reports this action. It will then try to match this action to someone on FB . This way, you'll know when a customer took an action after seeing your FB advert. You'll also be able to reach this customer again by using a Custom Audience.
  • Get the full picture - Place the entire pixel base code on every page of your website. This way, you won't miss any conversion events.
  • Don't forget about mobile - If you have a separate mobile website, place the pixel on there too. We can track conversion data across devices and let you know when people view your adverts on one device but convert on another. If you have an app, consider using App Events for the same reason. 
  • Track the events that matter - On certain pages, add a standard event or custom conversion. Standard events give you more features, but custom conversions are much easier to set up.If you'd prefer not to edit your website's code, we recommend using custom conversions.If you'd prefer to measure and optimise on more data points and don't mind editing your website's code, we recommend using standard events and parameters.Don't forget to track your adverts so that you know what effect they had on your business goals.
  • Choose the right optimisation - Optimise your adverts for your actual business goal. However, if you have a low-traffic website, try optimising an earlier, higher-volume action first. For example, if your goal is online sales, you may try optimising "Add to basket" or "Product view" before switching back to "Purchase". This is especially helpful if your adverts aren't delivering as expected.
  • Increase your potential audience - Find more people that look like your best customers with lookalike audiences. Broadening your audience in this way will help with advert delivery.
  • Calculate your return on investment - Pass a conversion value back so that you can work out exactly how much your return on investment was. For example, instead of only seeing that your FB adverts drove 30 sales, you'll be able to see that they drove 30 sales worth £300. This will help you compare your results from FB with those from other advertising channels. Don't forget to also check cross-device conversions to better understand your customers' purchase behaviour on mobile compared to desktop.
  • Choose automatic and always on - If you have a product catalogue, consider using your FB pixel with Dynamic adverts.

Recommendation

Read the documentation

What's New in Version 2.5.5(06/20/2017)

  • PS 1.7 update
  • Design improvements

Support and updates

At the time of purchase, your Business Care subscription for your first year is automatically included, then tacitly renewed at the end of the period.

You can cancel your subscription at any time, before the end of the current period.

Services included in your subscription:

  • Security updates
  • Compatibility updates
  • Developments and upcoming features
  • Unlimited support

Want more details? Check out the most frequently asked questions about Business Care.


You have a question ?

This developer answers your questions in:
en, fr, it, es, cs, de, nl, pl, tr, pt, ru, zh