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Necessary update of your password on PrestaShop Addons

Hello,

You are currently the holder of an Addons account created from your Paypal account, which allows you to connect to our marketplace.

In order to increase security and simplicity, we are implementing a single authentication system. Therefore, signing in with PayPal won’t be possible on our marketplace, from April 2nd on. Read morearrow_right_alt

To continue to access your personal space on PrestaShop Addons, we simply invite you to reset your password as of now by clicking on the link below.

You will receive a new password allowing you to directly sign in to your Addons account, without using PayPal. Once logged in, you will be able to change this password in your personal space.

Your Addons account will not be affected in any way by this development.

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Yummy, your shop will love it! Your product has been successfully downloaded Need a hand to install it in your PrestaShop store? Follow our tutorial: How to install a paid or free module Addons

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V1.6.1 V- 1.7.8.0
From V1.6.1 to V1.7.8.0

Overview

Install the new generation tag Google Analytics 4 and get more relevant data collection with Google's machine learning. Combine Universal Analytics (UA) and GA4 for complementary and innovative reporting

What this module does for you

event_available Analyze your store activity
person_add Analyze website traffic
Our module installs on your store the Google Analytics 4 tracking tag which is based on the innovative Google machine learning technology. Thanks to this intelligent tag, you will be able to benefit from all the latest generation of Analytics reports that allow an in-depth understanding of your business, your customers' profile and their behavior towards your products. Track your customers' activity in real time, analyze current sales trends, anticipate their future actions, study your potential revenues according to different parameters, etc. Google's predictive metrics will help you improve your marketing decisions and optimize your budget for a better return on investment!

In addition to all the basic events automatically collected, the tag installed on your site by our module is configured to detect events recommended for e-commerce and more! Also enable GA4 enhanced measurements for even more collected data.

STILL ACCESS YOUR UNIVERSAL ANALYTICS REPORTS

You were using Universal Analytics and want to keep your configuration and reports? No problem, simply associate Universal Analytics with Google Analytics 4 in your Google Analytics account and benefit from both types of complementary reports. Your Universal reports will not be impacted and will continue to collect data through the tag placed on your site.

TAKE ADVANTAGE OF AN ULTRA-SIMPLE, PERSONALIZED AND GUIDED CONFIGURATION

Simply enter your GA4 measurement ID and, if needed, your Universal Analytics tracking ID and start collecting your first data!

Moreover, the flexibility of the module allows you to adapt the tag to your theme if it uses custom HTML elements for any event triggered by a click (add to cart, select item from list, remove item from cart, log in etc...). You also benefit from advanced settings such as selecting order statuses associated with refunded or partially refunded orders, or customizing the conversion values sent to Google.

Finally, as always with the BusinessTech modules, each configuration step is explained and accompanied by detailed step-by-step documentation.

CONSENT MODE AND COMPLIANCE WITH NEW REGULATIONS ON THE USE OF PERSONAL DATA

Unlike the previous generation of Analytics tag, the GA4 tag takes into account the new needs of merchants in terms of privacy protection. The consent mode of the tag allows you to collect information while respecting the preferences of your users regarding cookies, regardless of your cookie management module. Simply activate it through the dedicated tab of the module.

If you also use the "Advanced Cookie Banner" module of Presta-Module for your store, you can even take into account different levels of consent to cookies.
"Advanced Cookie Banner" is available on: https://addons.prestashop.com/en/legal/24853-advanced-cookie-banner-gdpr-cnil-eprivacy-cookie-laws.html

What your customers will like


Installation


You have a question ?

This developer answers your questions in:
fr, en

Technical sheet

Latest update

10/11/2021

Available in

en, ag, ca, es, fr, gl, it, mx, pe, ve +4

PrestaShop Compatibility

V1.6.1 - V1.7.8.0

Compatibility MultiShop 

Yes info

Module version

V 2.0.1

Number of downloads

2,011

Level

Beginners

Documentation

Included

Developer

Business Tech

Developer languages

fr, en

Category

Analytics & Statistics

Features

AUTOMATIC INSTALLATION OF THE GOOGLE ANALYTICS 4 TAG

The module automatically installs the Google Analytics 4 tag as soon as you tell it the measurement ID of your GA4 property. The tag is configured to send, in addition to the default events, the essential "e-commerce" events (product view, add to cart, lead generation, purchase, refund,...), as well as other recommended events (login, account creation,...).

CUSTOMIZATION OF HTML ELEMENTS RELATED TO EVENTS ACCORDING TO THE THEME

Our module adapts to your theme! If you are using a theme that modifies the default HTML elements related to click events such as adding to cart, selecting a product, adding payment information etc..., you have the possibility to indicate the custom elements of your theme to take into account instead of the default ones.

CUSTOMIZATION OF THE CONVERSION VALUE

When the tag detects the placing of an order on your store, it sends the value of the conversion (the amount of the order) to Google Analytics. The module allows you to customize this value:

  • Possibility to include or not the taxes
  • Possibility to include or not the shipping fees
  • Possibility to include or not the wrapping fees

ADVANCED SETTINGS

  • About category wording: possibility to choose between the name of the current category (short format) or the full breadcrumb (long format)
  • Possibility to indicate the status or statuses that correspond to refunded orders
  • Possibility to indicate the status or statuses that correspond to partially refunded orders

CONSENT MODE

Our module supports the consent mode of the Google Analytics tag (beta version).

If you enable it, the Google Analytics tag will only use cookies if the user has previously accepted them. To do this, you only need to indicate the HTML element that corresponds to the cookie acceptance button of the corresponding module in your store. If cookies are rejected, the tag will only send non-identifying information. For a customized configuration of the information sent through cookies depending on the level of consent of the user (use only statistical cookies or only marketing cookies), combine our Google Analytics module with the "Advanced Cookie Banner" module from Presta-Module available here: https://addons.prestashop.com/en/legal/24853-advanced-cookie-banner-gdpr-cnil-eprivacy-cookie-laws.html

ABILITY TO CONTINUE FILLING OUT UNIVERSAL ANALYTICS REPORTS

If you have been using Universal Analytics until now, you will still be able to collect data in your existing UA reports. All you need to do is associate your GA4 and UA properties following our detailed documentation, and then enter your UA tracking ID into the module. This will allow you to switch between the two properties in your Google Analytics account at your leisure to take advantage of both types of reports.

Recommendation

By installing this module you put code snippet (tag) into the pages of your website to track the activity of your users on your website. The collected pieces of information (such as product views and clicks, conversions, refunds, etc.) are then sent to Google in order to be processed. You can analyze them to understand how your visitors interact with your online store and set up strategies. Regarding this, we remind you that, as responsible for the use of personal data of your customers and visitors and in order to respect the new European General Data Protection Regulation, you must clearly inform your users of this, in an easily accessible documentation (e.g. your Terms and Conditions). You must provide them with the link that will direct them to Google's personal data policy (https://policies.google.com/privacy/update). You also must inform them of their rights, in particular their right of opposition to the use of their personal data and the means to assert their rights.
We decline all responsability in case of non-compliance with the above mentioned Regulation.

What's New in Version 2.0.1(10/11/2021)

  • Fix for manufacturer page tag
  • Fix for purchase tag amount when shipping cost is removed

Support and updates

At the time of purchase, your Business Care subscription for your first year is automatically included, then tacitly renewed at the end of the period.

You can cancel your subscription at any time, before the end of the current period.

Services included in your subscription:

  • Security updates
  • Compatibility updates
  • Developments and upcoming features
  • Unlimited support

Want more details? Check out the most frequently asked questions about Business Care.


You have a question ?

This developer answers your questions in:
fr, en

About this developer

Expertise Level

Superhero

Listed products

20

Developer since

08/03/2009

Country

France

Support languages

fr, en

Business Tech

Business Tech is a Platinum Partner Agency and one of PrestaShop Addons’ oldest and most popular module developers. Since 2009, we have strived to produce the best modules on the market and a smart module catalog, with a focus on Google, Facebook and other social networks, as well as financial reporting. Business Tech also prides itself on having a sterling tech support and customer service department, where you’ll get prompt & efficient help.

Associated Pack

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Original price
$845.99
Bundle price: (excl. tax)
$523.99