Necessary update of your password on PrestaShop Addons


You are currently the holder of an Addons account created from your Paypal account, which allows you to connect to our marketplace.

In order to increase security and simplicity, we are implementing a single authentication system. Therefore, signing in with PayPal won’t be possible on our marketplace, from April 2nd on. Read morearrow_right_alt

To continue to access your personal space on PrestaShop Addons, we simply invite you to reset your password as of now by clicking on the link below.

You will receive a new password allowing you to directly sign in to your Addons account, without using PayPal. Once logged in, you will be able to change this password in your personal space.

Your Addons account will not be affected in any way by this development.


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V1.6.0.V4 - 8.0.0
From V1.6.0.4 to V8.0.0


For Facebook and Instagram. GDPR Ready. Pixel Events & Conversion API. iOS 14.5 Ready. Track Facebook events with the Pixel & Conversion API. Measure the ROI of your ads, create catalogues, dynamic ads, tag products, create shops...

What this module does for you

event_available Analyze your store activity
With +5000 downloads and an almost perfect score, Pixel Plus is the best option available if you want a reliable and secure module to monitor and track your Facebook events through the Facebook Pixel and Conversion API. It also allows you to track your ad results (ROI) and create Pixel event-based product catalogues.
In short, Facebook's Pixel Plus allows you to:
  • Track all Facebook Events through  Pixel:
  • PageView, ViewContent, AddToCart, AddToWishlist, ViewCategory, InitiateCheckout, CompleteRegistration and Purchase.
  • Track all Facebook Events with Conversion API:
  • PageView, ViewContent, AddToCart, AddToWishlist, ViewCategory, InitiateCheckout, CompleteRegistration and Purchase. Combining both tracking systems will generate better, more reliable results.
  • Create a Pixel event-based catalogue and use it to tag products on Instagram, fill your Facebook/Instagram “Shops” tab, and even use dynamic ads.
Dynamic Ads is a feature that combines Pixel events and the product catalogue to enable you to create customised ads for each of your visitors, and use advanced remarketing strategies.
GDPR Ready: Block Pixel usage until the cookies are validated
Bonus: It can also fill in missing Schema and Open Graph microdata. This significantly improves the page’s SEO and quality of shared content (content shared on Facebook or WhatsApp will have better images and content that fits the product).
Pixel-based event tracking
Pixel Plus allows you to track multiple types of events by using Facebook’s Pixel. Tracking for each event can be enabled or disabled individually on the module’s configuration page.
The events are divided into two categories, depending on the activation time and its value:
  • Static Events: Events are triggered upon loading the page like ViewContent.
  • Dynamic Events: Events triggered after a certain action, like AddToCart for example.
  • Events with Dynamic values: Events whose value depends on the product/s, like AddToCart.
  • Events with a fixed value: Events where you set the value of a certain action and that can be changed anytime, like CompleteRegistration.
Conversion API
The module also can use the Conversion API. This allows your PrestaShop to send the events programmatically, avoiding several constraints, such as Javascript, adBlockers and also improve its results following the iOS 14.5 update and restrictions for advertising on Facebook and Instagram.
Increase your ROI
Knowing what behaviour a user performed on your website will help you boost the ROI (Return on Investment) of your ads by promoting the most effective ads and reviewing or evaluating the ads that did not convert enough.
Aggregated Events Measurement
Aggregated Events Measurement is a mechanism that allows the events to be tracked after the iOS 14 update. This allows each validated domain to track up to 8 events, but those events will not be allocated to a particular user.  Users who choose not to send personalized tracking data can still send events anonymized.
AEM is configured on Business Manager and the Pixel Plus will assist you in quickly validating your domain
Purchase Event: three-layer protection to avoid duplicates
Pixel Plus is unlike any other module when it comes to handling transactions, with three layers of security to avoid event duplication. This prevents the module from displaying an incorrect increased number of sales.
Catalogue Creation & SEO Improvement
Pixel Plus will also help you to build a simple product catalogue based on Pixel events. To improve the consistency of the quality of your catalogue, the Pixel Helper tests your theme and adds any missing microdata resulting in a more comprehensive catalogue.
You can use your product catalogue on Facebook in a variety of ways once you have assembled it:
  • Tag products on Instagram
  • Tag products on Facebook
  • Fill the “Shop” tab on Facebook
  • Fill the “Shop” tab on Instagram
  • Create Product Ads
  • Create Dynamic Ads*
Higher Quality Catalogue: The Product Feeds module
The catalogue created through Pixel events is limited by the microdata that is sent. Although the content of the catalogue should be sufficient in most cases, we recommend using the Facebook Products Feed module to create the catalogue.
In this regard, we offer a package that might be of interest in addition to a significant discount on the Pixel Plus and the Products Feed module.
You will be able to find more information on this offer on the Dynamic Ads pack offer after the product description.
How Dynamic Ads work
Dynamic Ads are focused on customer behaviour on your site: Facebook and Instagram will tell you what products your customers are interested in by tracking their behaviour on your site. It will then generate customised ads for each of them based on this information. Pixel Plus event tracking and the Pixel event-based catalogue make this possible. This unique form of advertising is called “retargeting” and allows you to use Dynamic Ads through using both Pixel Plus event tracking and the Pixel event-based catalogue.
Consider this scenario: a potential customer visits your site and adds a product to their cart, but does not complete the transaction. You can use Dynamic Ads to display ads on Facebook and Instagram for the product he/she was interested in. This way, your customer would be more likely to purchase the goods from you.
GDPR Ready
Pixel events can now be blocked by the Pixel Plus module until the cookies are validated. This is a must-have option for any e-commerce business selling to customers in Europe.

What your customers will like

The events tracking (Pixel & Conversion API) has resulted in more relevant ads .
Privacy is protected due to conditional GDPR blocking.
Thanks to retargeting from Dynamic ads on Facebook and Instagram, customers would be more likely to buy your products.
Customers can view your products without leaving their social media platforms (Facebook & Instagram).
Get redirected directly to your store by clicking on the tagged products on Facebook or Instagram.


Get your Pixel ID
  • Go to the Facebook Ads Manager Pixels Menu:
  • Copy the Pixel ID (the long number) which you will see in the cente.
  • Go to the module configuration page, enter your Pixel ID and click “save”.
Get the Product Catalogue ID
  • Go to the Facebook Ads Manager Catalogues menu
  • Select your catalogue. Click on Settings > Catalog
  • Under the catalogue name, you will see the Catalogue ID (a long number). Copy it and
  • paste it into the module catalogues section.
Aggregated Event Measurement
  • Go to the Events Manager
  • Click on “aggregated events management”.
  • If your domain is not validated yet, select “validate with microdata”.
  • Copy the content value and paste it into the module options.
  • Events (up to 8) should be configured automatically,  but you can also do so manually. You can come back later and change the configurations.
Conversion API
  • Go to the Events Manager
  • Select your pixel and click on “Settings”.
  • Scroll down until you see “Conversion API” if you see the generate token link click on it, otherwise click on “Get Started”
  • Follow the steps until you receive your Key, then paste it into the module to use the “Conversion API” feature.


Dynamic Ads Pack (Pixel Plus + Product Feeds Module)
If you want all of the benefits of Pixel Plus as well as a professional catalogue with premium features such as multiple images, except options, product special fields, multishop, multiple languages, multiple countries, etc,. we recommend that you purchase our pack that includes both modules. It can be found at the bottom of this page or this URL:
One Page Checkout modules
Pixel Plus is compatible with the three most popular One Page Checkout Modules.
  • One Page Checkout PS
  • One Page Checkout by Knowband
  • One Page Checkout for PrestaShop
If you have any questions about the module before buying it, during installation, or how to use it, please contact us at any time; we would be happy to assist you!
Efficient and timely support on installation and configuration (Monday through Friday, from 08:00 to 16:00 GMT+1)
Use the link in the Developer tab at the top of this page to get in touch with us.
If you like the module and want to encourage us to keep introducing new and exciting features, please rate it and help other customers. 

You have a question ?

This developer answers your questions in:
es, en

Technical sheet

Latest update


Available in

en, ar, ca, cl, co, cs, da, de, es, fr, it, mx, nl, no, pl, pt, ru, uk, uy +13

PrestaShop Compatibility

V1.6.0.4 - V8.0.0

Compatibility MultiShop 

Yes info

Module version

V 2.4.3

Number of downloads







Smart Modules

Developer languages

es, en


Analytics & Statistics


Easy to Install
You just need to fill in your Pixel ID to make it work
Optional: Configure the Conversion API to have a backup method to track the events.
Track all events
With this module you can track almost all new events for the Facebook's Pixel.
  • ViewContent ✔
  • ViewCategory ✔
  • AddToCart ✔
  • AddToWishlist ✔
  • InitiateCheckout ✔
  • AddPaymentInfo ✔
  • Purchase ✔
  • CompleteRegistration ✔
  • DPA (Dynamic Product Ads) ✔
  • Keypages: Track home page, contact or any CMS pages ✔
Track events through the Conversion API
Event tracking is sent directly to Facebook from the server. This tracking method bypasses pixel limitations such as disabled JavaScript, adBlockers, etc.
Easy to configure
Just activate/deactivate the features you want to track.
Automatic Catalogue Creation
Create your product catalogue effortlessly on Facebook using Pixel events as the product source.
GDPR Ready – Blocks pixel events until cookies are accepted.
SEO - Automatic Micro Data Fix
It fixes the Schema and Open Graph microdata so that products can be created from the catalogue, as well as:
  • Improves SEO on Google: better product layout equals better search result visibility. This boosts your page’s click-through rate and as a result, its Google ranking.
  • Enhanced the quality of shared content on Facebook, Instagram, WhatsApp, and other social media platforms by displaying better images, titles, descriptions, etc.
Improve your ROI
It does not only tracks conversions, but it is also about knowing what the money you’ve invested makes customers do! Study what actions your ads have caused, which ads were the most effective, and keep improving your performance.
Custom Audiences
Create custom audiences and lookalike audiences to carry out a basic retargeting of your visitors or customer databases (by exporting a client CSV file).
The Dynamic Product Ads feature
Advanced retargeting at your fingertips!
Create a Pixel-based catalogue and configure the Product Catalogue ID to use this feature.
Test the Pixel
Examine the BO’s events performance. Don’t wait for action is taken before asking  Facebook to validate Pixel.
Other Features
  • Easy to install and use
  • No coding skills are required.
  • Just copy and paste ’your Pixel ID’.
  • Custom audiences are created automatically.
  • Works with any theme.
  • Automatic currency detection.
  • Support for Dynamic Product Ads (DPA).
  • Support for multiple DPA catalogues.


Cache modules
Cache modules can produce false results for some events such as transactions. To prevent problems like these, the module has a three-layer security check but you must ensure that all module hooks are set to “dynamic”.
Please do not hesitate to contact us if you have any questions!
Dynamic Ads Pack (Pixel Plus + Product Feeds Module)
If you want all of the benefits of the Pixel Plus as well as a professional catalogue with premium features such as multiple images, except options, product special fields, multishop, multiple languages, multiple countries, etc. we recommend that you purchase our pack that includes both modules. it can be found at the bottom of this page or this URL:
Where can I see the event results of my ads?
Facebook only shows the Purchase event by default, but the campaign statistics will show you much more information. You can view almost any tracked event the module has. This makes optimising your conversions and determining which ads are successful and which are not much easier.
The "Columns" button can be found on the right when displaying ad statistics. Click it and then go to “Select Columns”. Once you open the dialogue box, scroll down until you find the Pixel events. Select the ones you want to be shown and then click “save”.
If you want those columns to always be visible, click "Columns" again and then set them as default.
How to check the events:
There are two ways to check the events:
1 Use the Pixel Helper for Google Chrome to check the Pixels
Install it and open your website.
Remember to disable your AdBlocker if you use one, and try the events.
Remember, some events are dynamic, which means you won’t see them activated unless a certain action is taken.
2 Event Debugger
Another option is to use Facebook’s event debugger.
To use it, you need to go to Facebook Ads Manager > Pixels > Details > Test Events.
Then, in a separate tab, navigate through your page and perform some actions. Once you’ve finished, return to the Facebook tab and check all the event information you have just sent!

What's New in Version 2.4.3(01/24/2023)

  • 2.4.1 Improved the RegistrationComplete event
  • 2.4.1 Improved the PageViewsCount event
  • 2.4.1 Improved the management of the External ID when non sending the Advanced Matching Parameters
  • 2.4.1 Small improvement on the AddToCart detection in PS 1.6 without the CAPI enabled.
  • 2.4.2 Purchase improvement for the contents variable which didn't detect the combination in some cases.
  • 2.4.2 Search event improvement
  • 2.4.2 ViewContent API event improvement
  • 2.4.2 ViewCategory event improvement
  • 2.4.2 Improved PageCount custom event
  • 2.4.2 Improved ViewContent default combination detection for 1.6
  • 2.4.2 Improved AddPaymentInfo's selector compatibility
  • 2.4.2 Improved the Exclude shipping price feature from orders
  • 2.4.2 Fixed a small issue on Time even which created a double plus sign in server events
  • 2.4.3 Improved the event management, increased compatibility with Pixel Helper
  • 2.4.3 Added exclusion by group and exclusion by id_customer for the Purchase event
  • 2.4.3 Normalized data for some events (zp, ct, fn, ln...)
  • 2.4.3 Improved search event for 1.6 versions
  • 2.4.3 Added new options for the Purchase event
  • 2.4.3 Added more valuable data to the Purchase event
  • 2.4.3 Some translations improvements
  • 2.4.3 Fixed the event_url for the time events
  • 2.4.3 improved event data normalization before send
  • 2.4.3 Fixed some small issues on AddToCart event
  • 2.4.3 Added compatibility for PS 8

Support and updates

At the time of purchase, your Business Care subscription for your first year is automatically included, then tacitly renewed at the end of the period.

You can cancel your subscription at any time, before the end of the current period.

Services included in your subscription:

  • Security updates
  • Compatibility updates
  • Developments and upcoming features
  • Unlimited support

Want more details? Check out the most frequently asked questions about Business Care.

You have a question ?

This developer answers your questions in:
es, en

About this developer

Expertise Level


Listed products


Developer since




Support languages

es, en

Smart Modules

Developing Modules since February 2014, Smart Modules is focused in the creation of new and resourceful modules enchanting the front office of your shop and helping you optimize you ads campaigns in Facebook and Google. With a rating above 99% of high quality support, Smart Modules stands out with their fastness, effectiveness, responsiveness and pro-activity of its customer service and the best warranty.