Analyze website traffic
The perfect Integration of Google Analytics Enhanced Ecommerce in your site:
The product list tracking is done by Ajax, being compliant with filters, how “Block Layered”, instant search, or third party modules.
The unique Scroll Tracking of this module only tracks the products that enter on the user display, providing absolute accuracy of your catalog in Google Analytics reports.
All the metrics of Google Analytics Enhanced Ecommerce will help you to improve the user experience and catalogue quality of your site.
Thanks to dynamic remarketing, you can link Google Analytics, Adwords and Merchant Center accounts. Seize the Google Analytics metrics to create new better audiences, to use in your Adwords campaigns. In this way you can reach better to you customers, with customized ads for every customer.
Also you can know your campaign performance, with Adwords conversion label, then you can know which ads, keywords and campaigns gives you better benefits. Then you can take better decisions to improve your ROI (return of your inversion).
By last, you have extra options to improve the tracking, how:
Exclude the internal traffic from your metrics. You will get more real reports, by not alter the visits with the traffic generated by your employees.
Anonymize IP. Compliant with the privacy policies of your country.
User-ID Tracking. Sometime the users start visiting with mobile device, and finish the order in the home computer. With this option activated Google can track the user and gives you more real data and conversions.
Link Attribution. Improves the link tracking, giving to Google Analytics if the page view came from especial links, like line search button, checkout button, etc…
Together with dynamic remarketing is activated the interest and demographics reports, with this valuable information you can know the interests, ages and economic ranges of your visits.
Cross Domain Tracking. If you have multiple domains that are linked to each other, you can use the same property in each domain and compare traffic from all domains.