"Google Analytics EE Orders" module allows you to exploit the possibilities of newest developed “Google Analytics – Enhanced Ecommerce” (EE) tool, which operates on the server (PHP), you can track and analyze order data by using Google product.
What this product does for you
"Google Analytics EE Orders" module allows you to exploit the possibilities of newest and most developed “Google Analytics – Enhanced Ecommerce” (EE) tool, which operates on the server (PHP).
There is no doubt that “Google Analytics” can be extremely beneficial tool. By utilizing this tool, we can easily and with no cost follow the information regarding most important performance indicators: visitor flow, time on site, the ratio between new and frequent visitors, etc.
Now you can follow information not just about visitors, but also about orders and products, which is extremely important for your online shop.
With “Google Analytics – Enhanced Ecommerce” tool you can easily track and analyze purchase data by using Google product. By utilizing product ID in Google system you can connect them with product brands and categories.
“Google Analytics – EE” is one of the most up-to-date tools, which means that you will be able to keep up with the most developed technologies.
Our module is written using the server side technology and is independent from such external factors. We track orders and other actions on your server, which we then send to Google Analytics system through PHP. In this way you have a full control of the actions. You can send the orders and related information or refunds by yourself. User related information: utmz (Google cookie), gclid and dclid goes together with the order.
The installation of module is very simple. Login to Prestashop admin panel, click on “Modules” tab. Then click “Add a new module” link and upload "Google Analytics EE Orders" module. After this just click “Install” button and it is done. Then you need insert Google Analytics tracking ID (Module page > Settings > Tracking ID).