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A/B Fighting - Ultimate A/B Testing Solution

A/B Fighting - Ultimate A/B Testing Solution Module

Developed by Presta-Module

More than 90 % of users recommend this product


The average rating includes all reviews over the last six months.

(4 votes)
  • Modules
    Partner Creator
  • +100
  • PrestaShop -
module - Analytics & Statistics - A/B Fighting - Ultimate A/B Testing Solution - 1
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Use our A/B Testing solution to detect your online shop’s obstacles and improve your conversion rate.

What this product does for you


Productivity Analyze your store activity


Traffic Analyze website traffic

Test different variations of your pages, in order to choose the most efficient one

A/B Fighting is a PrestaShop A/B Testing module that is simple to deploy, and which requires no subscription. It will set up variations of your pages and will give the statistical management responsibility to Google Analytics who will be in charge of declaring the best form of the page at the end of the series of tests.

What is A/B Testing ?

It is just a way to test multiple versions of your pages to learn which one gives the best results: more sales, more registrations, more clicks, etc...
50% of visitors see version A, 50% see version B. This is where the term A/B testing comes from. It is also called split testing.
As soon as one of the two versions is found to bring more sales, registrations, or clicks, the "losing" page is eliminated, and a new version is tested again. And so forth. To infinity...
A sales page is not a static thing. It is a playground…an area that is constantly evolving, that is tested and re-tested. This is done, because it is simply the only way to improve its functioning over time.

An example of how it works

Your objective: To improve the conversion rate of your product pages.
Your first test will be to evaluate your “Add to Shopping Cart” button (the text, shape, color, and placement).
  • In the “Behavior” section of your Google Analytics account, select "Tests" in order to create a test, and to get your test key.
  • Create a new A/B test from the A/B Fighting module
  • Enter your Google Analytics test key and specify that you want to test the “Product” pages
  • Select your alternative product template, an alternative CSS style sheet, or simply use our CSS Editor that is integrated into the module, which allows you to change your “Add to Shopping Cart” button.
  • Save to retrieve your product page’s alternative URL, and enter it on your Google Analytics test.
Now, just wait a few days and come back to see the results from your Google Analytics account, which will award the best page variation.

Test any type of page or check a specific page!

A/B Fighting lets you create as many page variations as you want.
You can also limit a test to a single product, a category page, or a manufacturer or supplier. In addition, all the controls can be tested; you can test different forms for account creation, shopping cart pages, subscription to your newsletter, check-out pages, etc...


  • Unlimited number of tests
  • Use Google Analytics (free account required)
  • Compatible with multiple shops
  • Allows you to test all the controls attached to a page
  • Page variations may come from a specific TPL file, CSS files, or JS files (either external or entered using “inline” mode).

Frequently bought together

Add "A/B Fighting - Ultimate A/B Testing Solution" to your cart along with:

  • Add an autocomplete function of the "city" and "country" inputs according to postcode on the "new account" and "new address" forms.

  • Magic Zoom Plus zooms AND enlarges images & includes videos too. Hover to see a gorgeous zoomed image to the side; click to enlarge it and fill the screen. Switch between product images & videos effortlessly. 


Support and updates

You automatically get 3 months of support for this product.

For 90 days after your purchase, you can enjoy technical and feature support, as well as access to updates available for this product.

Make sure this product runs well on your store for 12 months with Option Zen!

With Option Zen, you get access to ALL updates for the product for one year following purchase. Support from the product developer is available by email to answer all your technical and feature-related questions.

What is Option Zen?

Option Zen includes two services:

  • Unlimited after-sales support during the period covered by the option
  • Access to all updates for the product during the period

Option Zen is available at a discount when purchasing this product, but, if you miss out, you can also buy it via your customer account later. It is valid up to one year following the date of purchase of your product. The earlier you buy it, the longer you can enjoy it!

What does it include?

The following are included in Option Zen:

  • questions about using the module/theme;
  • solving technical problems related to the module/theme;
  • access to all module/theme updates.

The following services are not included in Option Zen:

  • customization and special development;
  • installing and updating the module/theme;
  • solving problems concerning third-party services, hosting, the server, or the PrestaShop software.

What's New in Version 1.0.2(10/29/2014)

  • Improvement: If test is enabled, but filtered item not into the list, redirect to canonical
  • Only enable OrderController if we are into the shopping cart (step 0)
  • Other important fixes, update is recommanded

About the developer, Presta-Module


PrestaModule is the first company to have been dedicated exclusively to the development of PrestaShop modules. They are a key player on Addons. Their modules are technically evolved and have a tons of really cool features. Two of them has been awarded at Best Modules Awards ceremony. It must be clear to you now that buying a module designed by PrestaModule means choosing quality, a follow-up service and enjoy one of the most responsive technical or commercial support out there.

Need help?

This developer answers your questions in:
fr en



  • 3 months of free support (Learn more)
  • Developed by a Top Developer
  • Documentation included
  • Compatibility v1.5.0.0 - v1.6.1.20

  • Version 1.0.2 (10/29/2014)

  • Available in en fr

Questions? Contact the developer
This developer answers your questions in:

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