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MouseTracker - Monitor the mouse of your visitors

MouseTracker - Monitor the mouse of your visitors Module

Developed by Community developer
  • PrestaShop
    1.0.0.1 - 1.6.1.17
module - Analytics & Statistics - MouseTracker - Monitor the mouse of your visitors - 1
module - Analytics & Statistics - MouseTracker - Monitor the mouse of your visitors - 2
module - Analytics & Statistics - MouseTracker - Monitor the mouse of your visitors - 3

Overview

Allows you to monitor movements and clicks of the mouse of your visitors and customers to improve your site, your SEO and understand buying attitudes

 

What this product does for you

Traffic Optimize natural search (SEO) on all search engines

Benefits
  • See the course and mouse clicks of a specific customer to understand what could convert him
  • Improve the SEO of the site. Important results (see the explanation)!
  • Watch the most viewed areas (eg on product page or home page)
  • Find areas that are hardly read, that make "cuts" in reading and push the visitor to leave the page
  • Understand what elements discourage the visitor (eg the visitor leaves the page after seeing the photo)
  • Understand what factors encourage the visitor (eg the visitor clicks on Add to Cart after reading the product was guaranteed 3 years)
  • View the browsing history of visitors
  • Measure the time taken for each action
  • Measure the effectiveness of the suggestion of products and their share in the purchase of products
  • See clicks on elements of interactivity (panel displaying a Javascript, Ajax loading, dynamic adding in cart, play a video, etc.)
  • Visibility of bugs and problems with the process of the site (multiple clicks and visitors insistence)

Description

With MouseTracker it is as if you were behind the customer when he makes his purchase on your site.

This module saves clicks and mouse movements of your visitors. This technology close to the eye-tracking is more profitable. It is based on reading attitudes ; the mouse is often close to the area of reading (cursor reading), moreover visitors sometimes click and select texts that interest them the most. These results are presented graphically so you can see the most attractive areas for visitors and attitudes of your customers.

The module has two modes:

1) Hot and Cold Zones
Can superimpose on pages of the site a "heat map" showing the areas where the mouse is more or less present or where there has clicks. These areas are displayed as gradient (from red to blue). This mode allows you to see in a look areas which attract the attention of the visitor.

2) Individual mouse following
Will display exactly the course of the mouse of your visitors. You can view the course of several visitors simultaneously. When using this mode, a timer appears and while time passes the mouse positions and clicks are displayed. You have the ability to accelerate time or to pause.

This last mode is useful for exploring the path through which passed your best customers and discover the elements which were encourage or discourage him. More, MouseTracker makes the overlap between the visitor ID and customer ID. In other words, if the client with the ID 15 is identified and you filter on the client #15, MouseTracker will also tell you the recordings of his mouse before when he was identified.
In both modes you can filter data to display only records of some visitors or customers or to use a certain time interval.


 What interest for SEO?

Since the Google Panda update, things have drastically in SEO (http://searchenginewatch.com/article/2278413/After-Google-Panda-Standout-Content-is-Essential). Today it is the content that is the main parameter and to judge that, Google primarily analyzes the behavior of visitors. To do this, Google can for example observe the bounce rate of a site (the user remains a short time on the site and then returns immediately on Google), or if a visitor continues his search after going on your site.
This parameter of the user experience became the main constituent of the new Google algorithm. MouseTracker allows you to observe visitor behavior, to infer the causes of lack of interest and correct problems. For example, if many users leave the page just after seeing the photo, you can infer that it does not highlight the product and needs to be redone it. Similarly, if you see information in the product often overflown, move up it to make it more visible. Another example, if in the payment stage, you find that the user is hesitant but those who hover your address in France or your guarantees have been reassured and have made ​​the payment, then you've got to remember this information when payment by showing an text inset. In this way, you have converted the visitor and stop his research on Google.
 
If you surf on your site using regularly the MouseTraker panel to optimize your texts and reorganize your site, you gradually earn places on Google. With this approach, you can immediately see where problems of quality content before Google will reassess.

Features

  • Hot and cold areas of the site
    • Possibility to place movements and clicks of the mouse on your page or to present one or the other
    • Scale the gradient and correspondence with the number of visitors
    • Strengthening of the hot spots for better viewing
  •  Individual mouse following
    • Speed ​​up, slow down, reset and pause the animation of the mouse
    • View multiple clicks on the same place
  • Features in common with both modes
    • View the browsing history of visitors
    • Adjust the opacity of the Heat Map or of mouse cursors that are superimposed on the website
    • Filter results displayed on:
      • The ID of one or more customers
      • The ID of one or more visitors
      • A number of random visitors
      • A date range
    • Take only clicks or movements
    • Show/hide information to navigate normally on the site and display it in one click when you need
    • Reduce the MouseTracker panel
  • Script for mouse recording
    • Setting the precision of the mouse (avoids record two positions while the mouse has moved very slightly)
    • Ability to specify the DOM element in the page to be monitored
    • Setting the time interval between two recordings of mouse movement

Support and updates

You automatically get 3 months of support for this product.

For 90 days after your purchase, you can enjoy technical and feature support, as well as access to updates available for this product.

Make sure this product runs well on your store for 12 months with Option Zen!

With Option Zen, you get access to ALL updates for the product for one year following purchase. Support from the product developer is available by email to answer all your technical and feature-related questions.

What is Option Zen?

Option Zen includes two services:

  • Unlimited after-sales support during the period covered by the option
  • Access to all updates for the product during the period

Option Zen is available at a discount when purchasing this product, but, if you miss out, you can also buy it via your customer account later. It is valid up to one year following the date of purchase of your product. The earlier you buy it, the longer you can enjoy it!

What does it include?

The following are included in Option Zen:

  • questions about using the module/theme;
  • solving technical problems related to the module/theme;
  • access to all module/theme updates.

The following services are not included in Option Zen:

  • customization and special development;
  • installing and updating the module/theme;
  • solving problems concerning third-party services, hosting, the server, or the PrestaShop software.

Frequently purchased together

MouseTracker - Monitor the mouse of your visitors
Google Merchant Center PRO (Google Shopping)
Order and customer filter
$369.97 Add all three to cart

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About the developer

Community developer

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$154.99

Benefits:

  • 3 months of free support (Learn more)
  • Developed by a Top Developer
  • Documentation included
  • Compatibility v1.0.0.1 - v1.6.1.17

  • Version 1.4 (03/17/2014)

  • Available in en fr

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