Adapt your shipping costs to the place of delivery or the order amount!
While delivery is a cost to the e-seller, 45% of visitors who have added a product to their shopping cart quit the purchase process because of excessive shipping costs. You have several possible solutions: offer free shipping over a certain order amount, which will allow you to increase your average basket, or for a certain delivery location. To help sell stock, you can also offer limited free delivery for a certain product category. Feel free to test what is most profitable for you!