Price comparison sites are an excellent source of qualified traffic and offer 2 advantages over traffic systems that charge a fee, like AdWords:
1. A lower average cost-per-click (CPC) than on AdWords
2. Higher conversion rates, since internet users who click your link have already seen the price, photo, description and sometimes even the delivery cost.
So logically, they arrive at the vendor's site with a stronger intent to purchase.
Marketplaces are also an excellent sales vector:
1. they see massive flows of daily traffic
2. Internet users who visit these marketplaces are already in a purchasing mindset
With your PrestaShop connected to your Shopping Feed, you will earn money, make more sales and save time!
Is your shop in version 1.5 or 1.6? This module is already pre-installed and ready for use!
To activate it, go to the "Modules" tab in your back office and click Install.
This module is available for the following countries: France and USA.