Guide to Price Comparison Sites and Smart Shopping

Price comparison sites help e-commerce sites gain web traffic, whether they have comparable products for sale or not.

There are a multitude of price comparison sites on the Internet, ranging from general sites to specialists of a certain industry, such as travel comparison sites.

To embed a price comparison, you must:

-have a product feed dedicated to comparison shopping
-have agreed to offer these deals on these sites

Generally, compensation for price comparison sites is done by clicking, which means that each time a price comparison site brings you traffic from a user, you pay a share to them. As you will see by using price comparison sites to increase your business, each site has its own characteristics and unique ranking algorithms.

The most popular general price comparison sites are: Kelkoo, Le Guide, Shopping, Twenga, Ciao, Shopoon, Shopzilla, and Pricerunner.

All of these comparison sites have a module that can be used in your PrestaShop store.

It is important to use each comparison site’s specific module in order to integrate them into your store. For example, the module for Le Guide will adapt your product categories to match the product categories that already exist on its site. Each price comparison site is organized into specific categories, such as clothing, home, or high-tech.

There are other more specific price comparison sites, such as Inakisfr, which is dedicated to all-natural products, or Eco-sapiens, which specializes in ethical consumption.

Integrating your products into a price comparison site is also an indicator of your product and price management compared to your competitor’s management.  If you sell the same high-tech products as other e-commerce sites, for example, you can find yourself in a direct competition with the same products on the same page of a price comparison site. Therefore, create a price comparison strategy, and don’t forget to take this factor into account. Think about adding certain services, such as cheap delivery or simple return policies, which will set your store apart from other stores offering similarly-priced items.

Another important element to be aware of is that any little product pricing error, such as a misplaced comma or period, will be seen very quickly on a price comparison site. You must therefore be very careful and check the traffic acquired through price comparison sites, which may reveal some errors.

If you sell designer clothes, for example, your products are surely unique and you may be the only ones authorized to sell them. Therefore, it might be a good idea to integrate a price comparison site’s clothing category into your shop in order to help your products gain visibility, since they are not comparable in terms of price but in terms of specific images that will be directly visible to the customer looking at product pictures.

A factor in price comparison site success is also the optimization of products according to categories specific to each comparison site. This can be a very time-consuming task. A solution called Iziflux can instead easily manage the categories by centralizing, and therefore improving, your online presence.

The Beezup solution, in turn, allows you to no longer worry about having a feed produced by comparison shopping, since it can directly export a single feed that will be reprocessed by Beezup. Beezup is thus a linker connecting you to most major shopping engines and specific price comparison solutions by affiliate marketing. There is already a module that gives you a presence with the affiliate Zanox, through its product comparison.

Being on a price comparison site is a real strategic challenge for online venders. You must test each comparison site to find which one or ones will work best with your target customers.