Your customers go everywhere; shouldn't your analytics?
Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.
An ad click here, a page view there, a video watched on a tablet before bed... but which one clinched the sale?
Google Analytics has the latest in full-credit measurement, so you see all the stops people take on the road to action.
The result: a measurable way to improve campaigns and reach new audiences as they go through their days.
With ecommerce functionality in Google Analytics you can gain clear insight into important metrics about shopper behavior and conversion, including:
- Product detail view
- “Add to cart” actions
- Internal campaign clicks
- Internal merchandising success
- Checkout process
- Purchase history
The module Google Analytics for PrestaShop has been developed by the PrestaShop team, guaranteeing full compatibility with PrestaShop's e-commerce software.
Are you currently using this module? Give us your opinion!